How do I earn on YouTube

How much do you earn on YouTube per subscriber, view, like and click?

Making money from YouTube videos is still a big dream for many. Unfortunately, it is not that easy to become a YouTube star and many are not sure how much you actually earn on YouTube.

So today I'm going to talk about what you can earn per subscriber, view, like and click.

Can You Make Quick Money On YouTube?


There are many YouTube beginners who dream of becoming a YouTube star.

Unfortunately, you can't make quick and easy money on YouTube either. On the contrary.

In my experience and the many statistics I've seen, it's actually quite difficult to make a living from YouTube.

A survey shows that many of my readers are also active on YouTube and want to make money:

Do you have a YouTube channel?

  • No, but I intend to. (31%, 484 votes)
  • Yes, for a long time. (25%, 383 votes)
  • Yes, but only recently. (20%, 317 votes)
  • No this is not for me. (15%, 236 votes)
  • I don't know how to do that. (7%, 117 votes)
  • I don't like internet videos. (2%, 26 votes)

Number of participants: 1.563 (1 votes)

However, it is not impossible and therefore I would like to explain in the following how exactly you actually earn money with your videos or your channel.

More insights and secrets about YouTube

How much do you earn on YouTube per subscriber, view, like and click?

If all criteria are met, especially the quality of the content and copyright, you can register with the YouTube partner program.

Ultimately, this is an offshoot of Google AdSense, with which advertisements and spots are automatically displayed in your own YouTube videos.

But what do you actually get money from YouTube for?

Money for subscribers?
A common question is whether you can get money for your own subscribers. However, this is not the case.

So it doesn't really matter at first whether you have 100, 1,000 or 10,000 subscribers. You don't get any money for this in and of itself. Of course, the number of subscribers affects other things like the number of video views. See below.

In Germany, too, paid YouTube channel memberships are now possible, which in turn mean income for YouTubers. But that is certainly not a sure-fire success, as you need a large and loyal community for it.

Money for likes?
Unfortunately, that doesn't exist either. No matter how many people rate your video positively, you won't get any money for it.

But of course there are also indirect effects here, which in turn have a positive effect on income. Very well-rated videos end up further up in the YouTube search and of course get more video views again.

Money for views?
Now we're on to a metric that really has a direct impact on revenue. Advertisers can choose between different ad formats on YouTube.

And as a YouTuber you can also activate one or more of these types of ads for your own videos.

Most types of ads work on the CPM principle. So here is billed according to the number of advertisements. The more people watch the ads on your YouTube videos, the more you earn.

There are no figures from YouTube itself, but most YouTubers report around EUR 1 to EUR 1.50 per 1,000 video views on average. For me, the income was around 1.42 euros per 1,000 video views last year.

To earn 1,000 euros a month, you need between 650,000 and 1 million video views a month. That's a hell of a lot. And you don't really have a full-time income with it.

One reason for the not so high income are the AdBlockers, which are now also widely used on YouTube. But many advertisers are now also paying less.

Money for clicks?
You also get remuneration for clicks on YouTube. Here you can see the AdSense origin in particular.

However, the advertisers decide whether they want to advertise per click or per view. So you can't influence that. If you want to generate income per click, you have to activate the ad formats “display ads” and “overlay ads” for your own videos, as only these offer kick compensation.

In addition to watching advertisements, clicks are also very helpful in earning more. However, this income is included in the 1-2 euros per 1,000 views already mentioned above.

Depending on the video content (topic) and the corresponding advertising, the number of clicks can be well above the average and really be worthwhile. But you have to try it out yourself.

That's all?

650,000 to 1,000,000 video views per month for 1,000 euros. That's a lot of wood and one or the other could be demotivated.

But the YouTube affiliate program isn't the only source of income available to YouTubers. In addition, you can use affiliate marketing, for example, by adding affiliate links to products in the video description.

Product sponsorship and generally paid videos are another option. If you work in an industry where companies provide products, with a certain reach of a channel they may be interested in introducing their products in the video. Here, however, it is important to pay attention to transparency and to point out such deals. Otherwise there can be legal trouble quickly.

Donations are also a way of raising money. It can work well when you have loyal fans.

Or you can take a detour, e.g. via Patreon. Many YouTubers use this service to get regular income from fans.

In this way, by combining different sources of income, you can build an income that is enough to live on or even more.

Nevertheless, six to seven-digit video views are required per month. And it takes to reach those numbers.

Alternative Twitch

One possible alternative is Twitch. There you can earn good income with significantly fewer live viewers.

One of the reasons for this is that it is possible for every viewer to subscribe to individual channels for 4.99 euros per month. With many loyal viewers, this is of course worth a lot more than advertisements, which are also available on Twitch. In addition, a donation function has been introduced at Twitch, which also enables income.

But it's hard to say whether YouTube or Twitch is better for making money. Both are definitely more work than many beginners imagine.


If you want to work out what you could roughly earn on YouTube, you should take a look at this online calculator. In another article I analyzed how many video views are really necessary, including examples.

I have summarized many tips for setting up and optimizing your own channel on this tips page.

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