What are Email Marketing Services
Best Business Email Marketing Services in 2021
Many of us use email, but in our minds it is pushed into the background as something that we take for granted and can use. As any digital marketer will know, email marketing is the foundation of their business.
This doesn't just apply to email marketers, however, but to almost any job role that integrates the digital marketing function. This broadens the scope to include a lot more people like website or blog owners, sales reps, and more.
If by now you are not sure how this element will fit you, we will simplify things with a single question ...
Do you need email marketing?
If you need sales leads, website traffic, or anything else it takes to reach as many people as you can quickly, then you need to do email marketing.
Email Marketing Guide
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Whether you don't have direct access to people or are in direct contact with them at the time, or you can't reach them directly at any point in time, email marketing will help you stay in touch with them.
With the creation of a single email that changes some settings and a single click, you can reach and touch someone regardless of time, amount of information or availability.
Let's look at some of the more detailed benefits of email marketing.
What Can Email Marketing Do For You?
Email marketing has an estimated return on investment (ROI) of 3.800%, which means that, on average, every dollar invested in email marketing has a return of $ 38. Aside from the financial perspective, there are many other beneficial aspects of email marketing such as:
Website visitors come and go, but once they're gone, many never return. By collecting email information from your visitors, you can reach them again in the future. With an email list, you're sending the entire list valuable content that it might otherwise overlook. You can also get additional traffic if some links trace back to your website based on the information sent to them.
Increase in sales
It has been observed that email conversions outperform both social and organic search traffic. In fact, statistics show social media has an overall retention rate of just 0.58% compared to a click-through rate (CTR) of 3.71% for emails. Sales will increase either online or in-store as a result of what the user read in an email, e.g. B. when he receives a special offer or an exclusive price.
Optimize your processes
Since email marketing is based on statistics, it is possible to collect and analyze this data. This information can then be used to further improve your email campaigns and make them more effective. For example, learn about the likes, dislikes, and interests of your user base and send them relevant materials.
Best Email Marketing Platforms I Recommend
There is literally a boatload of email marketing systems out there these days and you have a hard time not hitting one with a rock (if it's thrown). Just like business hosting platforms - choosing the right email marketing platform can be a chore. That's why I've tested and selected six of the best email marketing services.
Many of the email marketing systems have similar features, but almost all of them come with a free trial. I would highly recommend that you sign up and test before buying in to see if the system is right for you.
1. Continuous contact
Constant Contact is one of the most iconic names in the email marketing systems business. In the market for over a decade, it has evolved over time and today serves more than 650,000 customers. Building on their core competency in email marketing, they have done well in terms of features.
In addition to an effective and user-friendly system, they have added many features that are invaluable such as: B. Event management, functions for social campaigns and even tools for user surveys. These are the contacts for a top-class all-in-one solution.
Support is also extensive in the form of live chat, email, and a forum with a large community. The best part is that you can sign up with them for a month long free trial to test their services. After the trial period, prices will vary depending on the number of email contacts you have.
Also, see Timothy's in-depth review of constant contact.
Starting price: The free trial then starts at $ 20 / month
Suitable for: Small to large companies and companies with niche requirements such as event management
2. Receive response
GetResponse selects all the correct check boxes for an email marketing system. You can upload a mailing list to their servers and then compose your marketing emails to be sent to the list. Automation is also provided, and there is a comprehensive suite of analytics for your data collection needs.
They currently have around 350,000 subscribers in 183 countries around the world, and they sell themselves as one of the easiest to use on the market. The availability is very high thanks to the localization in 27 languages, so that almost everyone can access it from anywhere. If you run into problems, support is available via live chat, phone, and email (of course!).
Your plans are segregated by the number of emails in your database, but all of the major benefits of GetResponse systems are available to all plans. This includes free templates, responsive emails (to get your mobile viewing done too!), And email segmentation for more effective marketing.
Starting price: Free 30-day trial followed by $ 15 / month for 1,000 subscribers
Suitable for: Small and large companies
I remember MailChimp very well as it was one of the first email marketing tools I ever used. It's extremely easy to use and has been around since the turn of the century (yes, that long!). Today, it is easily off the radar for most hardcore email marketers, but it remains extremely popular with website owners and small businesses.
One of the main reasons for this is that MailChimp has a free plan, like some website builders follow the model. This alone makes it extremely attractive to low budget businesses that are still trying to take advantage of the power of email marketing.
While there is a free plan, MailChimp doesn't skimp on features and has extensive reporting capabilities as well as a powerful visual template editor for your emails. There are tons of integration options for MailChimp too, and it offers a decent all-in-one solution.
Starting price: FREE
Suitable for: Blogs, entrepreneurs and small businesses
AWeber was founded in 1998 by Tom Kulzer and is considered an industry pioneer. Today AWeber has around 100,000 customers. It works well in its primary functions as an email marketing system and has good integration with a decent number of other software.
It's still a solid solution, especially when you have basic needs and don't want to be overwhelmed by the clutter than a "We have it all!" System has to offer. You can import multiple file formats into their database and monitor your ongoing marketing campaigns which is very useful.
One of AWeber's strengths is its extensive range of email templates, which is great if you're new to the game. It also has very extensive customer support features, which have been recognized in the US National Customer Association's Stevie Awards for the past three years.
Starting price: 30 days free trial, then $ 19 / month
Suitable for: Blogs, small businesses and entrepreneurs
SendX is relatively new to email marketing, but nothing revolutionary about it. It's been available since 2016 - a far cry from pioneers like MailChimp. Still, in some ways, its youth adds to what may make it more attractive in modern times.
The SendX premise is simple: it offers a comprehensive email marketing service that is as easy to use as possible. While this can turn off marketing gurus, it does open up opportunities for a much wider audience.
At the core of SendX is the drag-and-drop email editor that you can use to compose emails. This can either be done from scratch or by modifying an existing template. You can also use the same editor to create other things, such as: B. Pop-up forms and the like.
Together they can be combined into a complete marketing campaign. Depending on how you configure it to work, it can be done in the traditional style, with high aiming accuracy, drop function, or otherwise. You can even use it as an A / B testing tool.
Starting price: From $ 7.49 / mo
Best for: Small to medium-sized businesses or even solo preneurs.
6. Sendin Blue
The only reason I could think of was that I am using an ultrawide monitor that may have been marked for non-traditional screen sizes.
Like MailChimp, SendinBlue also offers a free subscription package that can only be sent to a limited extent. The free offer is only valid for up to 300 emails per day. For me, this is more of an extended trial version than a true free service. Once you've exceeded subscription plans, the number of shows increases sharply (as does prices).
It reviews most of the traditional options of the email marketing system, but it also has a transactional messaging feature. This gives you extra functionality like sending order confirmations, receipts and similar emails with your branding on them. This should be noted as not all email marketing systems support this.
Starting price: FREE
Suitable for: Blogs, entrepreneurs, small businesses
The company started out as a startup with the aim of sending out mass blasts of emails and soon gained well-deserved popularity with marketers. Currently, the company has grown into a marketing automation platform that has a lot going for it when it comes to online advertising.
Users can now send bulk email, SMS, web push notifications.
The SendPulse team is working hard to keep up with the trends in digital marketing and has released a chatbot for Facebook Messenger. The chatbot can be designed to serve as the first line of customer support and request contact information for further lead maintenance.
SendPulse offers, among other things, an email template editor, custom subscription forms, transactional emails and statistics for your email marketing campaigns for email marketing services.
Starting price: FREE
Best for: Blogs, Small Businesses, Marketers
Ideal Features The best email marketing systems should have
1. Design ability
Since marketing emails are designed to grab the attention of recipients, the visual aspect is pretty important. This means that an attractive copy that is precise and useful should appeal to them.
Look for an email marketing service that gives you good control over the visual aspects of your email marketing campaigns. This includes a good selection of templates, a strong suite of components, and powerful plugins for advanced functionality.
2. CRM integration
Sales and marketing are symbiotic so your CRM platform should work just fine with the email marketing system you choose. This saves both teams a lot of sweat and tears and helps to create a much better analysis potential.
Well integrated, your email marketing data can, for example, help to create automatic sales campaigns and vice versa. Since they are integrated and computerized, these functions can even be processed in real time, which gives the company an additional advantage in terms of agility.
3. Data analysis
Having just mentioned the analytics benefits mentioned above, it's important that any email marketing system is equipped with analytics tools. This is invaluable to any marketer as it will help you understand the information that is coming in as a result of your marketing campaigns.
Unpopular emails can drive away potential customers. It is therefore important that you have your customers' pulse on the pulse. The way to do this is to analyze data and optimize your campaigns based on this information.
Your marketing data can tell you;
- What works or not?
- What content you send is more engaging
- What devices do your customers use?
- Which demographics have which interests
… and more.
Thanks to regulations like the GDPR and Data Protection Act, many email marketers have flagged their content as spam. Obviously, this is counterproductive. You therefore need an email marketing system that you can use to analyze your content. This is to help check that it complies with the regulations and that your links are (important!) OK too.
Businesses tend to work ahead of time, and automated email marketing systems can be very helpful. For example, let's say you run an online retail store, but your employees are absent for the vacation.
Plan and automate campaigns to take advantage of the main sales season, even when your employees are not there. Other automation functions can include reporting, coupon distribution, email replies, and the like.
6. Scalability and Cost
You send 1,000 emails today, but how about if your business grows and sends 50,000? How scalable is the email marketing system you are looking at and how much does it cost you to scale with them?
Preferably, choose a solution that scales with your business as you expand, and take advantage of the fact that your needs can change over time. Does the system you are looking for have the flexibility to handle these types of changes? It doesn't have to offer these additional features directly, but can it work well with other third-party systems?
7. Customer service
As a business owner, you know that your customer service is at the heart of any business. This also applies to the purchase of a service. Find out what level of support you will get from the company that provides the email marketing system and if there is a community large enough to support it as well.
Final Thoughts: The Best Email Marketing Service
Again - almost all email marketing systems on the market have a free trial. I would highly recommend signing up and trying them out before you shop.
However, since these are my recommendations, I would suggest that if you are a large company it is a good idea to take a closer look at Constant Contact and GetResponse. If you have a blog, small website, or something else, then you can check out one of the top six email marketing systems I recommend.
About Jason Chow
Jason is a fan of technology and entrepreneurship. He loves creating websites. You can get in touch with him on Twitter.
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