What is Quora's recommendation algorithm

Google Algorithm Updates: The Ultimate Guide

Ever wondered why Google keeps releasing algorithm updates?
Do you know what the Google algorithm changes are all about?
No SEO or content marketer can predict exactly what a future update will look like. Even some employees at Google don't understand everything that happens with the most widely used search engine on the Internet.

This confusion poses a problem for intelligent website operators: There are around 200 Google ranking factors. Which ones should you focus on after every major Google ranking algorithm update?

Google has released four major algorithm updates: they're called Panda, Penguin, Hummingbird, and Pigeon (in chronological order). In between those big updates, Google engineers made some algorithm tweaks that weren't as heavily promoted. Nevertheless, they had an impact on the ranking of your website in the search results.

Overview of Google algorithm changes

Before you can fully understand the extent of each individual algorithm update, you need to have sufficient practical knowledge of search engine algorithms.

The term “algorithm” refers to a logic-based, step-by-step method of solving a specific problem. In the case of a search engine, the problem is “how to find the most relevant web pages for that particular set of keywords (or search terms).” With the help of the algorithm, Google finds, ranks and delivers relevant results.

Google is the # 1 search engine on the net. As such, it evolved as they focused on getting the best results from every search. As Ben Gomes, Google's vice president of engineering, said, "Our goal is to get you the exact answer you're looking for faster."

As a result of the algorithm changes, many websites were penalized with a poorer ranking, whereas other websites experienced a wave of organic traffic and an improvement in ranking.

Brief background: Algorithm changes can be small or large - but mostly small. In 2014, Google made around 500 changes to the algorithm. After each of these tweaks, a large number of websites lost their rankings.

Ten years earlier, in February 2004, Google released the Brandy Update. A big change in the algorithm. Brandy's main focuses were an increased consideration of link anchor texts and something called “Latent Semantic Indexing” - basically this means View other pages on the website to evaluate whether they contain the search terms in addition to the indexed page.

Eventually, Google's focus shifted to the analysis and intent of a keyword rather than just looking at the keyword itself.
If you look back even further, you can see that Google made numerous changes in 2000, including the launch of the Google Toolbar and a major tweak known as "Google Dance." However, as far as the consequences of SEOs on business websites are concerned, these updates had little impact on the search results.

If you want to be up to date with these algorithm changes, you can read the full history of Google's algorithm changes.

Google needs a lot of data to make better decisions. The more relevant results obtained when searching for a particular keyword, the more accurate the data that Google can extract and deliver for the user.

Because of this, these changes have also affected mobile search results. Google's recent changes, coupled with the explosion of mobile device usage, have been instrumental in driving search engine marketers.

In this article, we will focus on the four big Google algorithm factors. Each of these updates had and continues to have a significant impact on search engine marketing, on-page SEO and the general content strategy of your website. We will address the following topics:

  • The panda update
  • The Penguin update
  • The Hummingbird update
  • And the latest algorithm change, Google Pigeon

The main SEO advantages of Google algorithm changes

In recent years we have seen the positive effects of the Panda, Penguin, Hummingbird and Pigeon algorithm changes on SEO. Some of these benefits are:

Google's commitment to usability: Remember Google's goal: to help all users find the right information they are looking for as quickly as possible. These updates, especially Panda, consolidate Google's commitment to the user.

While there is much more that Google can do to improve search results, the chances are good that you will find relevant and informative results of your search on the first Google results page.

For example, let's say you're looking for the best brands of cameras. Your top results are likely to contain these search terms or very similar synonyms:

Improved rankings for detailed content -serpIQ agrees that with modern SEO the following applies: "the longer, the better". Longer content usually dominates the search engine results pages these days.

Before Google Panda, thin content could - and mostly did - take a good place in the ranking. Content authors could continuously produce articles or blog entries with 300 words and thus rank # 1 in Google - and stay there for months. Those days are over. So post long contentif you want to improve your rankings, says Brian Dean.

Content farms (websites that frequently create and quickly publish thin, low-quality content) were the main culprits. Websites like EzineArticles, ArticleAlley, and Buzzle lost their rankings despite having old domain names. Your content couldn't offer meaningful, relevant, and long-term solutions.

Preferred these days Google extensive content elements that are likely to remain useful. For example, one of the articles on this blog at # 4 for an in-demand keyword phrase is:

Benefits of new content - When you publish new content on your website, Google gives your website a rating. After a while, this novelty status will decrease, which is why your site will need new content.

Cyrus Shepard notes that “the novelty status can promote a piece of content in certain searches”, even if it degrades over time. The novelty status of your website is first rated when the Google spider crawls and indexes your page.

So: If you update your blog or website regularly with relevant, well-researched and detailed (2000+ words) content, then you should be able to expect improved rankings and increased real visitor numbers from Google. For the same reason, it is difficult for websites that publish infrequently or sporadically to maintain solid positioning on Google.

The majority of popular websites post new content at least once a week, and some websites, like Moz, even post new content every day.

In order to constantly promote the novelty status, some popular brands like Mashable publish several detailed content elements daily.

Brand awareness - This may not be obvious, but the Google algorithm SEO changes support branding.

Before Google started penalizing pages that used keyword-rich anchor texts for internal links, over-optimization worked. But SEO has evolved, and link building shouldn't be the main focus (although this is also important). Moz advises that 17% of your anchor texts should be brand names.

Business organizations, small business owners, and bloggers have become more careful about using anchor texts. Create links that improve your brand and online relevance and avoid creating links to superficially improve your organic rankings.

Check out BeardBrand.com. Your core keyword (best beard oil) is currently on the first page of Google results.

Many of their anchor text sentences include brand names and domain URLS. This is the result I got from OpenSiteExplorer:

Now let's take a closer look at the Google algorithm updates ...

Google panda

You have certainly heard of Panda. Unless you're a longtime SEO professional who reads news about Google on a daily basis, then you probably aren't familiar with the details.

The Google Panda update revolutionized SEO by grabbing the attention of any business that relies on Google for lead generation and sales.

An important lesson we learned is that SEO is never constant. It's constantly evolving and today's best practices may be out of date tomorrow. Ultimately, who would have believed that exact match between domain names would be penalized by Google?

What is the panda update? Panda was named after the Google engineer Biswanath Panda.

In February 2011, the first search filter that was part of the Panda update was released. This is basically a content quality filter that targeted poor quality and thin web pages to prevent them from ranking well on Google's top search engine results pages (SERPs).

Whenever a major Panda update was performed, website owners noticed either a drop or an increase in organic traffic and rankings.

The Panda algorithm update changed the world of SEO. It changed content strategy, keyword research, and keyword targeting. It even changed the way links are built, as high-quality, relevant links that lead to a website add value.

Google was now able to more precisely determine which websites were “spam-like” and which would be considered useful for the visitor.
Before Panda, bad content could rank high or even dominate Google's top results pages. Panda 1.0 was designed to fight content farms. Google said the update affected 12% of searches in the US.

Annotation: Panda is called an update because it activates the filters regularly. Every time it is active, the shape of the algorithm changes.

In other words: Quality content will return in search results, whereas content pages that escaped the previous update will now be caught by the panda's web.

Since 2011 there has been a new Panda update every 1 to 2 months, a total of 26 updates since February 14, 2011. This number may not be completely correct as there have been many minor tweaks in between. But it is within this framework.

1) Panda 1.0 update: The search filter was targeted at content farms - the sites that employ a lot of authors who produce bad content with specific keywords in an effort to get in the top ten results on Google. This update was primarily aimed at American websites and affected 12% of search results.

However, this does not mean that websites with many authors are spam-like. For example, Moz has hundreds of authors and still ranks in the top Google results because they make sure the content is of value to readers.

In other words: Well-researched, in-depth content shared on Facebook, Twitter, Pinterest, Google+ and the other major social platforms will continue to rank well - maybe even better than before.

2) Panda 2.0 update: This update, which started in April 2011, was aimed at international searches, even if it had an impact on 2% of American searches.

This filter also affected search queries on google.co.uk and google.com.au and English queries in non-English speaking countries such as google.fr, google.cn if the user chose English results.

Amit Singhal, responsible for search quality at Google, told Vanessa Fox that Google was "focused on showing users high quality, relevant pages on the web".

3) Panda 2.1 - 2.4: In May, June and July 2011 (approximate dates) there were small updates in which Google incorporated more signals that help assess the quality of a page.

Bad quality content and bad pages continued to be penalized, while those who worked hard to produce rich and engaging content experienced a boost in organic traffic.
Panda 2.3 was small and focused on the user experience. Bloggers and website owners who wrote and published content engaging with the user and improved site navigation benefited from these changes.

4) Panda 2.4: This update was started on August 12th 2011 and affected about 6-9% of the search queries. The focus was on improving site conversion rates and site engagement, says Michael Whitaker.

Before the update, Michael Whitaker's website received 3,000 unique visitors.

After the Panda 2.4 update started, its traffic decreased to 207.

5) Panda 3.0: This search filter was introduced on October 17, 2011 and was officially announced on October 21, 2011. This update brought large websites higher on the SERPs - such as FoxNews, Android.

After Panda 2.5, Google started updating its algorithm more often. This is called "Panda Flux".

To be on the safe side with your content, Express Writers recommends the following steps:

6) Panda 3.1 went online on November 18, 2011.
It was small and affected about 1% of all searches. At first glance, this number seems very small. However, it is still considerable when you consider the number of annual searches.

Each of these algorithm changes resulted from users not receiving relevant and useful information. As a promotional company, Google wants to make money, but if they don't satisfy their users, how are they going to do that?

7) Panda 4.0: On May 20, 2014, Matt Cutts tweeted that Google would release Panda 4.0. It was the next generation of Panda and it made winners and losers.

This update had a big impact. Ebay lost significant proportions of the top 10 rankings it previously had.

Panda 4.0 was primarily aimed at large websites that dominated the top 10 results with seed keywords.

If you're building a website today, you need to consistently write and publish in-depth content. This content must add value and be interesting for the reader, as well as solve a specific problem. If you can't do that, you won't be targeting readers and the conversion rate will be low. The biggest losers after the release of Panda 4.0 were:

As with every Panda update, there are winners too. Here is a list from Search Engine Land:

In general, not every sector or branch has lost to Panda 4.0. The biggest ones to mention are:

Factors That Lead to a Panda Penalty (and What To Do): Since some websites experienced an increase in organic rankings and traffic, it is worth asking: How does a website become susceptible to panda attacks? Here are six factors that could be to blame, as well as suggestions to fix the real problem and regain Google's grace:

Duplicated content - Do you have essential elements of the content on your website that are the same? This can cause a lot of problems, especially with SEO and for website visitors.

In this video, Matt Cutts explains that duplicating content per se Doesn't affect your website unless it's spam-like.

It is not recommended to redirect duplicate pages. If the Google spiders discover duplicated content on your website, they will first analyze other elements of your website before they punish you.

Thus, it is advisable to avoid any form of content duplication and to focus on unique, helpful and rich content. Don't be fooled: there is no balance between original and duplicated content.

If the same content appears on your domain names and URLs, this could be a problem.

Some time ago Greg Gothaus explained why this is a problem with the help of the illustration below. Since the content is the same, although the URLs are slightly different, Google “thinks” that you have duplicated content.

Fortunately, it's pretty easy to find duplicate content on your website or blog. Just follow the steps below:

Step 1: Visit the Duplicate Page Finder tool. Paste in your site url. Add another URL that you want to check for duplicate content - for example yoursite.com/about.

Step 2: Analyze your results.If the results show that your pages contain duplicate content, there are two ways to fix the problem: Either (1) revise one of the pages so that both pages contain 100% original content, or (2) add a no-index tag so that the Google spiders ignore it and don't index it or pass link juice to the other side.

Another problem you can stumble upon is your content being duplicated on someone else's page. To find duplicate content outside of your website, do the following:

Step 1: Go to Siteliner.com. Paste in your site url and click the "Go" button.

Step 2: Analyze duplicate content pages. Scroll down on the results page. There you will find the results under "Duplicated content".

If you clicked the "Duplicated Content" link, you'll get a list of all the pages that you should make unique and how much more unique it is.

If you accept guest posting or sponsored articles on your blog, make sure you check for duplicate content first. The moment you receive the content, run it through one of the many duplicate content / plagiarism checking tools available on the web, such as smallseotools.com.

After checking your content with the tool, you will get an analysis of the unique elements vs. duplicated phrases, sentences and paragraphs.

Annotation: Let's look at the screenshot above. We see that 92% of the content is unique. That's a pretty good number that you can live with.

However, if your value is between 10 and 70%, you should either improve the content or delete it. Excessive duplication of content can result in a Google penalty for your website during the next Panda update.

It's also important to note that just because you have 100% unique content on your site doesn't automatically rank you higher. As Frank Tankington correctly noted, "If there are five articles that are very similar, it doesn't matter which article was published first, the one with the most backlinks appears on the top SERPs."

However, it is no longer about having the "most" backlinks. This post-penguin era is all about proven and relevant backlinks.

Poor quality inbound links - When you have determined that your SEO is bearing fruit and you are confident that your website content will be useful and is unique, then the next step is to examine the inbound links.

Poor quality links pointing to your pages can also stumble you as there are Penguin 2.1 was about putting the search engine's focus on quality over quantity.

According to Kristi Hines, your old bad content can still haunt you. It is therefore not enough to build good, quality links. The ones you built when you started marketing can also have an impact on your rankings.

The ugly truth is: If your website has a large number of inbound links coming from irrelevant websites (like content farms or websites from another niche), then the likelihood that you will receive a Google penalty increases.

In this Penguin era, you need to focus on inbound links, mostly from websites with the same topic as your website. The following SEM blog table shows us this very clearly.

But before you can do anything about the bad links, you have to find them first. In other words: You have to find out how many backlinks you have built or acquired since your website was founded. Fortunately, this is pretty easy. Just follow these steps:

Step 1: Go to OpenSiteExplorer. Enter the url of your website. Click on Search.

Step 2: Click on "Linked Domains".

Step 3: Analyze the linked domains.

You can find Toxic Links in several places on your own page. Among other things, links in your page footer, site wide links, and links with over-optimized anchor texts are good starting points.

If you need more information on how to fix either of the two Panda punishment factors (duplicate content and poor quality inbound links), read these helpful articles:

High bounce rate - The term "bounce rate" refers to how many single site users your website receives. A single site user is when someone visits your site and then leaves without further interaction on your website (click on further links or read more content).
For Google, a high bounce rate can mean that visitors cannot find what they are looking for on your website or that they do not find your website useful.

What is an acceptable or average bounce rate? The answers vary depending on the industry. What is really important is an increase in conversion rates. Here you can see the average bounce rate sorted by industry.

It is possible to reduce the bounce rate and thus reverse the trend. Recruiting.com has reduced its bounce rate to 42.84%.

As a rule of thumb, if your bounce rate is over 60%, then you should work on reducing that number. The bounce rates below that are fair. How does yours compare?

Website design and usability are the basic factors that will affect your bounce rate. Remember, if users can't easily find what they're looking for, then Google will assume that your content is not useful. This is because the Google spiders follow people.

If you address blog readers, they will also be active on your website, which in turn reduces your bounce rate and gives your website a better ranking value.

Bounce rates can fluctuate significantly over time. A slightly increased bounce rate doesn't automatically mean something bad. It could have been caused by a major tweak on your website. For example, if you redesign your blog, this will probably increase your bounce rate temporarily while users get used to the new look and layout.

Few repeated website visitsIf visitors only come to your website once and never return, Google can interpret this fact to mean that your website is not all that relevant or useful.

This is why it is a good idea to monitor the statistics of your repeat visitors. Log in to your Google Analytics account, locate your statistics of repeated visits and compare them with the number of previous months.

To fix a low number, reward your visitors when they return to your website. You can do this by providing useful content such as free valuable reports or gifts such as free access to an insider event or an e-course. Additionally, look out for ways to increase the number of repeat visits and satisfy your visitors who return more often.

Amazon is one of the shopping sites with the highest return rate. When a visitor is on Amazon for the first time and searches or looks at different products, Amazon automatically tracks this process. When the user returns, Amazon will display the same or similar products.

Amazon also uses an excellent upsell strategy to convince people to buy their product. This makes it easier for buyers to find the exact product they want to buy and encourages them to place their order right away.

If your website can't get visitors to stay and doesn't make them come back, it could have a negative impact on your ranking.
In your Google Analytics account, you should also pay attention to the sources of your traffic. Many domains may drive visitors to your website, but some will send you more visitors who will return.

Look for retention. Organic referral sources tend to be more reliable than social media sources in this regard.

Better Biz conducted a three month study of B2B and B2C websites to determine the best sources of targeted web traffic. These are their results:

How do you get more returning visitors to your website? Here are a few simple tricks that can help:

a) Reduce the loading time of the website - If you have more returning visitors want to have, check if you can improve the speed of your website. Especially when it's slow. According to Moz, "the speed of a website also affects the search rankings". Speed ​​up your website loading and your visitors will stay longer (and be more likely to come back in the future).

Although the direct impact on search rankings will not be very significant, as you can see below, it is really true that fast loading websites generate better user experience and thus the perceived value of your website will be better.

Here's an interesting statistic: 40% of people leave websites that load more than 3 seconds. A page that loads slowly can result in a higher bounce rate and a lower rate of returning visitors.

When I realized that Google and my visitors like fast loading pages, I kept digging into the topic. My efforts result in reducing the loading time of my page from 1.9 s to 1.2 s. In turn, this increased my direct traffic to my blog to 2,000 daily.

Here is the initial load time before optimization:

And here is the result, after the StudioPress team tweaked the code:

Improve the loading time of your website today. Follow these step-by-step instructions.

b) Be useful - One of five ways to get returning visitors is to help people. Your content should solve a specific problem. For example, you could write a step-by-step tutorial for each topic relevant to your niche.

If you regularly write about SEO or internet marketing topics, you could provide a detailed Google Analytics tutorial, in addition to explanatory screenshots. This guide would be a great example of targeted problem-solving content as a lot of people have trouble understanding GA

High proportion of boilerplate content - Boilerplate content describes the content that you use again on your website. For example, a particular paragraph in a useful article can be repeated in several places on your website. One or two of these paragraphs won't be a problem, but if the overall amount of boilerplate content gets too high, then your website could fall in the rankings.

As a rule, you should avoid using the same or very similar content in more than one place on your website. Focus on unique content. This is the easiest way to improve your rankings.

One type of boilerplate that is often used is called "hidden content". If you show users a certain page and make other pages crawlable for Google, then Google sees this as boilerplate content. Too much of it and your website will be penalized.

Irrelevant meta tags - It is very important to set meta tags precisely and accurately, as irrelevant meta tags increase the risk of a Google penalty. This is how you can add relevant meta tags to the pages of your website.

Remember: Meta tags consist of the title, the description and the keywords.

Once you've installed All in One SEO, you'll find it easy to generate meta tags in three minutes or less. Remember that Google Panda doesn't like duplicated pages. Travel Blog Advice shows how easy it is to set up this plug-in.

In the image below, you can see how Pat Flynn's meta tags are specific and relevant to the particular page. In modern SEO practice, it is not advisable to have many keywords, even if they are all relevant.

Annotation: Avoid excessive keyword placement, also known as keyword stuffing. According to David Amerland, this can result in a penalty for your website if panda updates are released.

How to recover from a panda attack? - How do you identify and heal your side from a panda penalty? If your website or blog has been hit by Panda, your next step is to figure out how to fix the problem or issues. It can be complicated. There are many articles and blog posts online that cover the theory behind the penalties, but no real-world steps to fix the problem.

Asked by taking action Portal Programas 65% of your web traffic after the Panda 4.0 update. They did it by following a simple plan, focused on user experience.

If you notice a decrease in organic traffic and ranking, you can be pretty sure that you have been penalized by Google.
At Panda, you should avoid showing readers thin content on the pages of your website. Strengthen your thin content or delete it from your website, especially the archive pages that have 10-100 words.

Editing your content is an easy way to remove the penalty from your website and turn your website into a high quality website in the eyes of Google. Eric Enge, chairman of Stone Temple Consulting, told Search Engine Watch that one of its clients saw a 700% recovery from editing and adding content to their website.

Improve Panda quality score - In addition to deleting the pages with thin content or adding more content to make them more detailed and helpful, you should pay attention to the Panda Quality Score.

Follow this Panda Quality Equation to get a higher score:

  1. Static elements
  2. Quality checks
  3. User application

The equation above is from Google so we can trust that they will help us recover from a Panda penalty. Let's examine each of the elements:

1) Static elements - Every website should have static elements or pages explaining what the website is doing, who is behind it, and any applicable terms of use. The static elements usually include: Privacy Policy, Contact Information, About, and Terms of Service.

2) Privacy Policy - Most of the content of the privacy policy has been reclaimed or generated with a third-party tool. You can always add a no-index or no-follow tag to the HTML element of the page.

However, Google still prefers that you make the page unique. Avoid copying and pasting from other sources as Google will consider this to be duplicate content.

If you use a third party tool, personalize and revise the content. After you have generated your content via data protection guidelines, you can edit it. A good (paid) premium service is MyPrivacyPolicy.

2.1) Contact - Another static element on your website is the "Contact Us" page. It's usually thin, less than 100 words.

It is important that you either add no-index tags to this page or add more content under the contact form or address as Google Spiders crawls and stores home and company addresses, emails, authors and phone numbers.

Annotation: Google has made it very clear that "if only one or two pages on your website are high quality and the others are viewed as bad, then Google will determine that your website is of poor quality."
Every single page counts. Strive to make static elements (contact page, about page, etc.) rich, unique, and helpful.

2.2) About - Your “About” page is another static element that can lower or raise your Panda quality rating. Do you know how to write the perfect about page?

In short, you should write unique, valuable content for this page, as you would with all of the pages on the website. Tell a story to capture your target audience and provide a call to action.

An "About" page with just a few sentences may lead Google to believe that your entire page is of poor quality. Take the opportunity and update your page. After all, it is your story, your experience, your benefit and your gain.

2.3) Terms of ServiceWhile most visitors won't even click on this page to read it, it's still important to make it unique and Google friendly. If you are a blogger, it is optional to add this page. If your website is an ecommerce or service company website, make sure you have everything covered.

The same rules that you followed when you created your "Privacy Policy" content apply here. Try to create a unique side of the service bindings. Make sure it is long (700-1000 words) and, as much as possible, interesting to read.

2.4) Quality check - In the Panda quality equation we looked at earlier, one of the factors that can help your website recover from Panda Google penalties is a solid quality check. In other words, the website code must be excellent and conform to today's standards.

Inappropriate HTML tags, PHP errors, broken JavaScript, and improper CSS rules can all result in poor usability. We know Google places a high value on user usability as it helps Google measure your website's engagement.

If your website was created with an old version of HTML, you should consider upgrading the website to HTML 5. Make sure your meta description and title tags are unique and include relevant keywords that you are targeting.

3) user experience - Since Google Panda is a website-wide penalty that rates the entire website, you should focus on improving the user experience of your users. Remember, the user experience is about the users. If you improve your customer experience, you will recover from your panda attack.

When recording user experiences, make sure that all of these factors are met:

If your analysis shows a reason to improve the experience of your website, consider these questions to start with:

I) Do you offer a good user application? When you sell a product or service, how do your visitors or potential new customers get it?

II) Does your content solve a specific problem? Through their engagement with your content, your users will show how satisfied they are with your website. Do they stay and read your content? Do you leave comments under your entries?

III) Can you improve your navigation? If users cannot easily navigate from part of your website to the homepage, you still have a lot to do. Find websites with great navigation - Mindtools.com is a great example.

From the moment the navigation of your site is improved, your organic traffic and your rankings will increase. Make all of your navigation links clickable and make sure your search works perfectly.

IV) Do users come back to your website? As we mentioned earlier, Google is not only concerned with current visitors, but also with returning visitors.

If your content is top notch, users will come back because they can't get enough. If they don't, they'll jump back, resulting in a poor quality score for your website.

V) How fast do your websites load? If your website load time is under 4 seconds then all is well. If this is not the case, there are still a few things that can be done better. Look for methods how you can improve the loading time of your website through optimization.
How do you determine the loading time of your website?

Step 1: Go to tools.pingdom.com. Paste in your site url and click the "Try Now" button.

Step 2: Check the loading time of your website.

Google Penguin Update

On April 24, 2014, Google released the first Penguin update. While the Panda update was primarily designed for thin and poor quality content, Google Penguin, consisting of a series of algorithm updates, focuses more on incoming links.

Before Penguin was released, website owners, content marketers and webmasters used various link building tactics.

A handful of these methods still work, but the majority of outdated link building strategies are dead. According to Rival IQ, your website is being penalized by four Penguin factors. See the illustration below:

I) Link Schemes - Links are still important, but quality websites are the best way to improve search rankings.

Link Schemes are these specific activities that are aimed at building links and manipulating or inducing search engines to rank your websites. If you fall into the trap of always linking to your website from another website, Penguin may punish you.

Rap Genius, a special website that interprets song lyrics and poetry, was fined because Google found they were using link schemes to improve their rankings at the time.

Conclusion: Avoid all types of link schemes. It's not worth the risk.

II) Keyword stuffing - Matt Cutts already warned against filling your page with relevant keywords. No matter how detailed and easily navigable the website is, Penguin is very likely to find it and punish it. In most cases, the reasons are easy to follow, especially if you've seen a keyword-filled page before. Here is an example:

Buying your wife a gift for Valentine's Day is a step in the right direction. This year the Valentine's gift should be a way to show your love for him or her. Make sure the Valentine's gift is thought out. It doesn't end here. Make it a ritual to show your love to your wife. Regardless of whether it's Valentine's Day, Christmas, etc. If you show your love, you will get it back. If you show your love today, you will be loved too. Are you ready to choose the best Valentine's gift?

Do you see how often the keywords are mentioned in this thin piece of content? This is keyword stuffing and is against the Google Webmaster Guidelines.

Don't use excessive keywords in your content. Don't try to manipulate your rankings. If a particular keyword doesn't sound good or doesn't blend in well with the content, don't use it.

Annotation: Keywords are still relevant in the post-panda and post-penguin era. Focus your focus on the intent of your keywords and write content that speaks to your readers' emotions and solves their problems. Effective SEO has always been like this. Let's keep it short.

III) over-optimization - According to KISSmetrics, “SEO is great. However, too much SEO can trigger over-optimization ”. If you over-optimize your anchor texts, you could be penalized by Penguin. The best course of action is to integrate social media marketing and increase natural and organic links on your web pages.

In April 2012, Google released another update that penalized large sites that over-optimized keywords and anchor texts, got involved in building link schemes, and pursued other types of link manipulation.

One sign of over-optimization is that you have keyword-rich anchor text for internal links, such as anchor text that links to a page on your own website.

Here is an example:

Learn more about Hp Pavilion 15 laptops and its features.

(Links to: example.com/hp-pavilion-15-laptops.htm)

Another example:

Do you know the best iPhone case made for you?

(Links to: example.com/best-iphone case-hand-crafted)

Annotation: Having your anchor text links directly to a page with an exact destination URL can create good SEO. However, if it gets too much, your website may be penalized for over-optimizing.

IV) Unnatural Links - The fascinating thing about unnatural links is that they don't look good to anyone - your readers or Google. These links may appear on web pages that deal with a completely different topic. Cardstore lost its ranking due to unnatural links appearing in the article directories.

Yes, such links have worked in the past, and big websites have been big winners in this game. Google Penguin wrecked the playing field for these great websites, which then lost all of their benefits for their hard work. The moral of the story: Your links should be natural.

Whenever you buy or trade links, there is a tendency that anchor texts or links will be completely irrelevant. Here's another prime example: Overstock.com's rankings dropped in product searches when Google realized the website was exchanging discounts for .EDU links.

I don't recommend buying links, but if you have to, Make sure the referring website is relevant, authoritative, and that the links are natural. Here is a better explanation from Search Engine Land:

How Penguin works - The Penguin algorithm is a search filter that depends on the frequent Google algorithm updates and tries to punish link spam and unnatural links.

The Penguin Code is simply looking for methods of aggressive link building that aim to manipulate search engine rankings.

For example, if you build backlinks for a new website too quickly, Google can easily see that you are aggressive and penalize your website or even delete it from its search index entirely.

So remember: Any link you build now or in the future with the intention of improving your search engine rankings is against Google's webmaster guidelines.

Link exchanges, paid links, and other forms of black hat link building techniques are all part of bad SEO practices. This may work for a while, but sooner or later Google will find out. In addition, avoid the use of link wheels or the exchange to manipulate search rankings.

The correlation between Panda & Penguin - If you take care to improve your thin pages and your poor quality content, then you are building a page that others will link naturally. And that's the relationship between Panda and Penguin Updates.

Keep in mind that even if your website contains unique, useful, and in-depth content, you will still receive a penguin penalty if your links are of poor quality.

What is the difference between panda and penguin? The Panda Update is primarily aimed at quality content, while Penguin wants to eradicate spam-like or aggressive links that seek to manipulate search engine rankings.

It's important to keep an eye on both updates. If your website is penalized by Panda, chances are Penguin will compromise your site too. Some SEOs and website owners have experienced numerous penalties while wondering what happened to their rankings.
A good example of the interlude between Panda and Penguin is what happened to Finestationery.com. When the website lost Organic Rankings, it wasn't exactly clear what was happening. Was the website punished by Panda or Penguin?

How to Avoid Penguin Penalty - If you don't want to receive a Penguin Penalty, position your blog so that you get natural links. Search Engine Watch shared an insightful case study of a website where they revealed a mix of 61% natural links and 39% unnatural links and explained what steps they were taking to improve the website.

You can use Web of Trust (WOT) to measure how much visitors trust your website. If your WOT score is low, then you have a little more work to do, which boils down to creating good content and building social engagement.

Understand anchor texts: Anchor text is the clickable text in your link. The hyperlink itself is masked or hidden. You can't see the destination URL until you click or hover over it, but the anchor text is visible on the page.

As it turns out, the Excessive use of the exact keywords in your anchor texts will trigger a Penguin penalty. This was a mind-boggling finding for many SEOs. For some time now, SEOs have been focused on creating anchor texts that exactly matched the targeted keyword in an effort to help link building.

After Penguin was released, some website owners saw a huge drop in organic traffic and rankings. The reason for this is simple: excessive or "over" -used precise matching of keywords to anchor texts.

Indeed, anchor text plays an important role in the Penguin update. That's why it is It is important to build the right links using relevant and generic terms to avoid the risk of a Google Penalty.

Other types of link and content manipulation targeted by the Penguin Update can also result in a Google penalty:

Google Hummingbird Changes

On September 26, 2013, Google released one of its most significant improvements to the search engine algorithm to date. Hummingbird provides Google with a "precise and fast" platform where users can easily find what they are looking for by typing a specific keyword into the search engine.

In other words, this update was designed to improve the performance of certain keywords - and not the exact keyword itself, but what we call the "keyword intent". In a sense they were Panda and Penguin have ongoing updates to the existing algorithm, whereas Hummingbird is a new algorithm.

This new algorithm makes use of more than 200 ranking factors to determine the relevance and quality of a particular website. Hummingbird serves as a kind of dividing line to differentiate the old and new SEO.

Now the focus is on the user, not the keywords. Of course, keyword research is still relevant, especially if you're researching a new market.

But when it comes to creating content that really solves problems for people, you should focus on answering the questions. In today's SEO, you should start with the user, create qualitative content and measure the influence of your website links.

Jim Yu, CEO and Founder of BrightEdge, explains some of the elements that are still important in SEO in the Hummingbird era. Yu believes that keyword research is still wondering about SEO, but it should be done with the content in mind.

Annotation: Hummingbird prefers long tail key phrases rather than seed / head keywords. Websites that use long tail keywords have seen great success. 91% of my search traffic comes from long tail keywords.

Marcus Sheridan used and still uses long tail keywords to drive organic visitors to his River Pools Company blog.

If you want to learn more about Hummingbird and how it has influenced SEO since its publication in 2013, an excerpt from the infographic below from the Search Engine Journal will help:

Click here for a full view of the infographic

Components of Hummingbird: Since Hummingbird is not just an algorithm update like Panda and Penguin, but a complete change aimed at improving search results for users, you should be aware of more important elements. In order for all of the components to come together and function, you should understand your target audience.

Conversational Search

Conversational Search is at the core of the Hummingbird algorithm change.

No matter what niche you are in, there are conversational keywords that enable you to create high-quality content. Nowadays, users search the Internet in a conversational way. Forty-four percent of marketers target keyword rankings. But there's more to SEO than just keywords.

Google pulls data from their Knowledge Graph and Social Signals to understand the meaning of terms on a website.

Why is Quora such a popular website? There is probably more than one reason, but it is probably down to one simple fact: Quora offers experts from a wide variety of disciplines who are willing to answer questions in a conversational way.

Website owners and content writers need to adapt their keywords and content to adapt themselves to the way people talk and search for information. Conversational keywords are question-based keywords. You will meet them when you conduct a search.

Your landing page should answer the question that caused the request in the first place. For example, imagine someone is looking for "Best Arthritis Care in NJ". Your content page should provide this information for the user and not direct them to other arthritis care sites in Los Angeles.

But how do you find conversational or long-tail keywords based on a question?

Step # 1: Open Ubersuggest, enter a relevant keyword, e.g. B. "How To," and click "Search."

Step # 2: Click on “Keyword Ideas” in the left sidebar.

Step # 3: Find suitable long-tail keywords.

Since my search resulted in over 500 keyword suggestions, there is no shortage of choice. My favorites include the following results:

  • How to lose weight with fasting
  • How to lose weight in a week
  • How to lose weight on the face

The screenshot above shows that many users search for specific information using these conversation keywords. The users are looking for answers to their questions and your job is to answer their questions in an understandable and mobile-friendly way.

"How to" key phrases and especially content will answer your users' questions better and therefore result in more engagement. In our example, you could write a weight loss case study that is useful, interactive, and in-depth.

About 87% of my blog entries are "how to" tutorials. That is the reason for my success.

Note: At Post-Hummingbird, the focus is on the user.

Copyblogger also knows how to please its target group. The headlines of her blog posts are engaging and conversational. Additionally, they have realized that their competition has a mobile responsive website and they are using social media to get attention. All of these factors make Google happy to send Copyblogger more traffic.

Content is the new advertising. Traditional advertisements tend to be annoying to the user. Useful and interesting content, on the other hand, will lure them in and turn them into repeat customers.
That's the essence of content marketing - and it's been my secret weapon so far, growing my software companies. You may not fully understand the Google guidelines, but follow Jenna Mills advice and your website will not only be spared Google penalties, but also have increased organic rankings and traffic.

Google Pigeon Update

So far we've talked about Panda, Penguin, and Hummingbird, and how these Google algorithm updates affect website owners who want to improve search engine rankings without penalties.

However, there have been other algorithm updates and changes since the first Panda was released. Especially in July 2014 when there was the Pigeon Update. For more information about Pigeon, check out this post I recently wrote about everything you need to know about the Pigeon update.
How big is Pigeon's impact on SEO and marketing? Search Engine Land, 58% of local marketers will definitely change their strategies after the Pigeon update.


I hope this article on the Google Ranking Algorithm helps you understand the big Google updates (Panda, Penguin, Hummingbird and Pigeon). These algorithm updates and changes have revolutionized SEO.

So all you have to do is build links in a measurable, organic way and focus on them. Also publish high quality content (be it in written blog posts or creative infographics) to increase your blog traffic.

What is your experience with Google Updates?