How can I promote my business online
20 super effective ways to promote your product
You have found a product and opened an online shop. And now?
Once you're up and running, it's time to drive targeted traffic to your shop and sell your products. Whether it's your first sale you're looking to make or you've been in business for a long time, it never hurts to look around for new ways to promote products.
You don't have your own online shop yet? Get started now and try Shopify for free for 14 days.
How to Promote a Product: 20 Creative Ideas You Must Try
If you're looking for new ways to promote a product, the list below is sure to find a tactic to use. We have added links to some of them that will take you to more articles.
- Gift guides
- Email Marketing
- Affiliate programs
- Get your business in the press
- Broadcast live with Periscope
- Live chat
- Facebook Custom Audiences
- Facebook's shop area
- Search engine optimization
- Referral Marketing
- Blogger outreach
- Reddit advertising
- Pop-up shops
- Product Hunt
- Have a competition
1. Gift guides
What do you do when you don't know what to give someone? Do you also enter “ideas for Christmas presents for colleagues” or “unusual birthday presents” on Google and then go through the list of gift guides in the search results? Then you are not alone.
How about if your products were listed in these gift guides? They are there for just about every industry, group of people and opportunity you can imagine. Take a look at the first few lists that come up on Google and ask if your product can be included there. This could lead to many visitors becoming aware of your shop.
Remember, however, that you should provide a reason why your product should appear in the gift guide. Because it must be advantageous for the author or publisher of the post to list your product. Underline what sets your product apart and makes it unique and why it should definitely be on the list.
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2. Email Marketing
Email is and will remain one of the most effective channels for attracting new customers. And while other channels, such as search, may take a long time to generate organic traffic, email marketing may notice this immediately. Therefore, you should definitely advertise your online store with emails.
Writing and sending emails doesn't have to take a lot of time. Because you can take it easy on yourself and set up a series of automatic email campaigns aimed at increasing your sales. There are many options here:
- Email to new subscribers offering incentives to shop from you.
- Emailing new customers after the sale, possibly for up-selling, and to keep customers happy.
- Email customers who abandon their cart reminding them to complete their purchase.
Learn more:Tips for your email marketing strategy for acquiring and maintaining customers
3. Affiliate Programs
If you are struggling to sell products and you cannot afford to get help from professionals, you may want to consider using an affiliate program. In affiliate marketing programs, other people advertise your product for a commission and only have to pay them when they sell something.
Typically, with these programs, each person who promotes your products is given their own URL. You can then either share this link on social media, include it in a blog post where they write about your product, or even show it on a YouTube video. You can use this specific link to find out who is increasing your sales and then reward them for it.
However, you should inform yourself first before using partners. Remember: These people are promoting your products and doing a marketing role for your business, so to speak. So tell them what you expect, or the partners do what they want.
Learn more:How to Develop an Affiliate Program for Your Online Shop
4. Get your business in the press
Publicity is a great way to reach new customers so that more people can discover your products. But it is also known to be difficult. Mainstream journalists are showered with press releases and suggestions for stories. You may therefore have a better chance of trying bloggers instead.
Instead of sending bloggers out press releases, you'd rather write them a personal email and ask if you can send them a sample. Reach out to bloggers in your industry, product-oriented websites, and social media influencers.
5. Broadcast live with Periscope
Periscope is still a relatively new social platform, but it certainly has marketing potential. Many companies are already using this live streaming tool as a marketing tool. Even if you won't be among the first on this platform, there are relatively few companies there that make good and short live videos. Most post tweets or post Facebook updates.
There are many different ways you can use Periscope to promote your product. On Periscope, for example, you can present your product in a demo video, answer questions in the form of an FAQ and even take your customers behind the scenes to show them what is so special about how you do things.
Learn more:How to Use Periscope to Grow Your Ecommerce Business
If there's one platform you should definitely be on when you want to buy or sell anything, it's Pinterest. 93 percent of active users say they use Pinterest to plan their purchases. Unsurprisingly, a lot of people create wishlists on Pinterest. This makes the platform ideal for promoting products - especially shapely products that are easy to photograph.
In addition, pins usually persist for a long time. It often happens that Pins continue to be viewed for months after they have been posted. Post when there are lots of people online, use the right keywords and use engaging images. You can even run contests to reach even more people.
Be sure to activate Rich Pins to offer even more product information.
7. Live chat
Promoting your product with a live chat on your website sounds very laborious. Doesn't that mean you have to be online all the time to answer your potential buyers' questions? The answer is of course: No, you don't have to!
You can use live chats very effectively and in a targeted manner to only chat with those visitors to your online shop who are most interested in your product. How to do this and how you proceed very strategically is in this post.
8. Facebook Custom Audiences
Billions of people are on Facebook. It also serves as an advertising platform on which targeted advertisements can be placed. Facebook Custom Audiences in particular is a great way to promote products.
You can use Facebook Custom Audiences to advertise to visitors to your website or to your email subscribers. The ads are usually very effective because you know a lot about the people you want to reach and can design your ad accordingly.
Learn more:How to Avoid the 19 Biggest Mistakes in Facebook Marketing (Guest Post by a Berlin Digital Entrepreneur)
9. Facebook's shop area
You can even improve your Facebook marketing by setting up a Facebook shop area on your page. This will make it easier for people who discover your products on Facebook to buy them.
If you have a Shopify store, add Facebook as a sales channel. You can then design your own shop area on your Facebook page, where fans can learn about your products, view pictures and buy something with one click.
10. Search engine optimization (SEO)
Even if it takes a while to really get started, searching the Internet is one of the few ways to generate predictable, steadily increasing traffic.
There are a number of steps involved in an effective search strategy. You have to design a keyword strategy, carry out a granular keyword search, optimize the structure and performance of your own website (e.g. with category pages) and set up links to them. As I said, it's a tedious task that you can do on the side as your shop becomes more and more dynamic.
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Uncrate is one of the many curated product sites with a huge and loyal following. The people who visit Uncrate on a regular basis not only enjoy looking at cool products, they also buy them, and getting your product featured on Uncrate can boost your sales enormously and lead to more press opportunities in the future .
But making it onto Uncrate is not easy. There is no formal process, but one thing is certain: your product has to be cool to even stand a chance. Some companies are discovered by Uncrate, others were successful after they contacted the company and told them about their product or even sent in a sample.
12. Referral Marketing
Referral marketing or word of mouth is one of the oldest marketing methods. Referral marketing is about getting people to talk about your products in a way that will make others aware of your product and encourage them to buy.
This can be done even better these days with the help of the Internet. Not only do you reach more people with it, but others can also share your content much more easily - and you can keep an eye on the result.
Learn more:Referral Marketing: 7 Tactics for Your Own Referral Campaign
13. Blogger outreach
When you've just started a business, it's often particularly difficult to promote a product because you don't have an audience. If you haven't built your own market, you'll either have to pay to drive traffic to your website or take advantage of someone else's audience until you have your own.
Blogger outreach is a great way to give your product prestige and attract the attention of interested buyers. Ask influential bloggers to introduce or rate your product. If people trust these bloggers' opinions, it could significantly increase your website traffic and sales.
14. Reddit advertising
Even if most companies don't advertise on Reddit, it can be very effective. Sometimes even the least used advertising networks are the most lucrative, because advertising there costs less and you are more likely to get noticed.
Try promoting your products on Reddit. You can create a sponsored post in so-called subreddits that are related to your company. Talk about your product and offer a discount. The important thing is that the post fits well with the other posts in the subreddit.
15. Pop-up shops
If you have an online business, you don't need to start a business right away to sell your products in person. Instead, you can just run a pop-up shop. Certainly there is a room somewhere in your city that is not being used, where you are very welcome for a week - or even just for a weekend - and can open your shop.
In a pop-up shop you can offer your products exclusively, take advantage of seasonal shopping, get rid of old inventory and talk to your customers personally to find out more about them. In addition, the local media will report on your shop.
Learn more:How to run your very first pop-up shop
16. Blog posts
Blogging is a great way to promote your online store. If you do it right, blogging is a great way to drive traffic to your website and promote the lifestyle around your products. HubSpot even found in a study that the more people blogged, the more people visit a website.
Drive traffic to your website using your own blog and promote your products. When you blog effectively, you increase search engine traffic, attract customers, and attract the attention of the media and celebrity bloggers who, in turn, may write about you.
Learn more:From blog to business: that's how it works!
Instagram has over 400 million active users and the visual focus is perfect for promoting products. Half of these users go to Instagram every day. Every brand is well suited to present their products on this network.
There are several ways to advertise your online store on Instagram. You can show engaging photos of your products, watch a time-lapse video of one of your products in action, organize a contest, or ask influential Instagrammers to introduce your product.
Learn more:Make money on Instagram (regardless of whether you have 1,000 or 100,000 followers
YouTube is now one of the world's largest search engines. In addition, YouTube videos also appear in traditional search engines such as Google and are therefore a great opportunity for a lot of Internet traffic.
You don't need to create a viral video to be successful on YouTube. Interesting or helpful videos are also advertising for your products. It could very well be that people are already searching for your products or your brand on YouTube. With your own YouTube channel, you can directly influence it yourself.
Learn more:Make Money On YouTube: The Ultimate Guide
19. Product Hunt
Product Hunt is a popular platform and community for people looking to find new products. Although apps and software are mainly offered there, you can also see material products on the front page on a regular basis.
Stores that sell a single, highly original item (or a small selection of it) are typically the most likely to land on Product Hunt. Usually these are strangely configurable products, new versions of existing products, or products that are particularly aesthetically unique. Mass products and everyday objects are not suitable for this.
20. Run a competition
With competitions and sweepstakes you can bring your products closer to many people easily and cheaply. By giving away your product, you ensure that the right people participate in the competition: potential customers.
However, many competitions fail. There are a few basic mistakes that you should absolutely avoid when running a contest to promote your business. Think carefully about the details. Which platform and which timing do you choose? How does messaging work and what do people need to do to enter your contest.
Learn more:How to Avoid 11 Common Mistakes When Running Contests, Sweepstakes, and Puzzles
On your marks, get set, promote!
Products don't sell themselves. Fortunately, there are many ways to advertise products. Pick one from the list above, click the link and learn more about it! Do you still need inspiration for a really successful online shop? These 20 Shopify Merchants Showed How Successful Shops Are Created!
Frequently asked questions about effective product promotion
Why advertise products?
How can I promote products?
What does advertising cost?
What is a good advertisement?
Posted by Hendrik Breuer:Hendrik is the editor of the German Shopify blog. Do you want to publish a guest post? Then please read this guide first. You can also reach Hendrik on Twitter.
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