How is color psychology used in marketing
Colorful Marketing - A Foray into Color Psychology
Not only the aesthetic aspect plays a role in the choice of colors. Our subconscious associates certain things with colors, which are triggered in us when we perceive them. Therefore, the selection can not only be decisive for the branding, but also help in the optimization of advertising campaigns in general.
Webpage FX constructed an infographic that deals with color psychology and contains some tips for marketers. The graphics are a little older now, but the facts are still valid and the effect of the colors has not changed either. With the category of chakra, a spiritual direction comes in, which should rather clarify how long the associations of the colors with the emotions and characteristics have already existed.
We have selected the use of colors for marketing purposes for you. You can find more statistics, more detailed explanations and more examples in the infographic.
Red - emotions, appetite, passion and love
- accelerates the pulse
- stimulates the appetite
- conveys urgency
- leads to impulse buying
Brand examples: Lego, McDonald’s and Netflix
Yellow - warmth, stimulation, communication and happiness
- stands for optimism and youth
- attracts attention
- conveys clarity
Warning: Excessive use can cause eye pain and, according to the infographic, makes babies cry.
Brand examples: Shell, Hertz and IMDb
Blue - peace, quiet, sky and water
- inhibits appetite
- promotes productivity
- preferred by men
- conveys security and trust
Brand examples: Facebook, American Express and Skype
Orange - enthusiasm, warmth, warning and excitement
- encourages buying, selling and signing up
- leads to impulse buying
- stands for self-confidence
- can provoke aggression
Brand examples: Hooters, amazon and Blogger
Green - health, money, growth and nature
- ensures relaxation
- stands for fertility
- is associated with wealth
- the human eye is very sensitive to it
Brand examples: Android, BP and Starbucks
Purple - wealth, success, wisdom and kings
- is often used for beauty or wellness products
- has a calming effect
- stands for creativity and imagination
Brand examples: Yahoo !, T-Mobile and craigslist
Source: Webpage FX
Anton Priebe was active at OnlineMarketing.de from 2013 to 2019. As editor-in-chief, the studied German studies and sociologist focused on technology, creative marketing strategies, conversion optimization and SEO.
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