How does AARP win customers

Farmer John, AARP, Expedia, Post It, Willow, Omnicom Media Group….

AARP, Farmer John, Expedia, Post It, Domino’s, Willow, Omnicom Media Group Account Wins, US Navy ... and other brands currently targeting the US consumer. Check out our previous Sales Leads columns.

AARP is launching a new branding campaign called "Wise Friend and Fierce Defender," aimed at creating a stronger emotional connection with Gen X and Young Boomer audiences. The first new branding campaign in three years was specifically designed to introduce and position AARP As friends and advocates, people must help them ensure that their money, health, and happiness live as long as they do. Against the background that people could spend almost half their lives after 50, the campaign provocatively frames the value and mission of the non-profit organization with the slogan “The younger you are, the more you need AARP.” “So well-known and recognized AARP As a top advocacy organization, we also help prepare people for the next stages in life, ”he said Martha Boudreau, Executive Vice President and Chief Communications and Marketing Officer of AARP. "The creative in this campaign is shaking the way people think about our organization by bringing personality, warmth and optimism into the most important aspects of their lives." AARP's "Wise Friend and Fierce Defender" campaign consists of four points. The campaign was launched last night during the 93rd Oscars® (which will air live on ABC Sunday, April 25, 2021). The first spot, "Anthem", establishes the overall campaign.
The three additional campaign spots will be rotate all year roundwith a special focus on the topics of "money", "health" and "happiness". These new 30-second ads feature warm, charming intergenerational vignettes that are designed to inspire, captivate, and emotionally connect people in their fifties - a time in life when they may be contemplating and engaging with the next stages in life best prepare. AARP's “Wise Friend and Fierce Defender” was created in The collaboration with BBDO New York is the first work that has been started since AARP was awarded the record agency last year. The broadcast spots and the associated digital assets were staged by the renowned film and advertising director Noam Murro. After the Oscars® broadcast this one Spots air during prime time, early morning network news, and select lifestyle shows. on cable and other high profile tent pole programs; and through digital, social and marketing activations.

The Los Angeles Football Club (LAFC) and Farmer John announced the second year of their multi-year partnership that will see Farmer John become the LAFC's Official Packaged Meat Partner for the 2021 season, supporting the team's efforts in both the field and the local community. “We are proud to welcome Farmer John back to the Black & Gold family for another year,” he said Larry Freedman, Co-President and Chief Business Officer of LAFC. "Farmer John is a true community partner and we look forward to working together to continue making a positive impact in Los Angeles." Farmer John and LAFC founded LA Familia, an initiative that celebrates the various individuals and organizations who use their love of football to support and improve their local communities. "Last year, Farmer John and LAFC showed the incredible work that was being done in our community in a year when it was needed more than ever," he said Michael Merritt, Senior Marketing Director at Farmer John. “As passionate LAFC fans return to the stands this year, we look forward to putting the spotlight on these amazing organizations and the ongoing impact they are making in their neighborhoods in even bigger ways and on an even bigger stage . ”
Farmer John continues to work with the sports marketing agency revolution To manage the creative strategy and execution of the second year of the LA Familia campaign after launching in 2020, rEvolution will be responsible, in close collaboration with the Farmer John team, for activating every component of the campaign including strategy, content production, Communication, partner and influencer partnerships and future activation on game day.

Building on its 25 years as one of the world's leading full-service travel companies, Expedia Brand heralded a new direction as the world prepares for the return of the travel demand. Introducing a new global positioning based on understanding who you travel with and marks the beginning of Expedia's journey to become the ultimate travel companion, helping travelers every step of the way. From an updated look and feel to expanded product offerings, Expedia aims to redouble its efforts to meet the changing wants and needs of travelers in a post-pandemic world. The heart of the rebranding is a Expedia platform experience updated through its award-winning mobile app and 70+ websites. Expedia will release a new version shortly Package deal that offers “pre-bundled products” (flights + accommodation + activities) with total upfront prices; Reduce the stress of searching through thousands of options while allowing easy customization such as: B. adding or removing travel components. Expedia will continue to invest in its Virtual Agent platform. In addition to platform improvements, Expedia will showcase its new global multi-touchpoint creative, backed by the brand's largest marketing spend in more than five years. When you use a unique creative platform and a new tagline, “Who You Travel With Matters,” travelers will see the idea of ​​Expedia as the ultimate travel companione in a unique way across different channels and creates a cohesive message that resonates when people travel again. A new approach for 2021: The American film creative will show the American actor, writer, director and producer Rashida Jones and the British and European spots the English actress Naomie Harris. Both serve as the perfect representation of Expedia's new brand attributes - intuitive, travel-friendly and positive. Using relatable and empowering people like Jones and Harris, the Global Creative puts camaraderie at the heart of its narrative. With the creative's brilliant scripting and songwriting, Jones and Harris will work with travelers to provide inspiration and support in an upbeat and uplifting manner. The result is a hymn spot that underlines the importance of being an empowering travel companion for everyone.

“Our new brand positioning is a promise for travelers who want to explore possibilities, but now more than ever need to feel supported on their journey. We know that people want to travel again. We want you to be able to rely on the travel experience you can get with Expedia. “Closes Shiv Singh, Senior Vice President and General Manager of Expedia Brand. Check out the new design here.

At this exclusive virtual event on September 22, 2021, brand decision-makers and marketing service providers will exchange and accelerate knowledge on key topics such as multicultural marketing, e-commerce marketing and marketing technologies. To learn more about virtual network solutions at PortadaLive that involve a wide variety of branding executives, please contact Sales Coordinator Michelle Lopez at [email protected]

3M's Post-it® brand added one Experience in virtual collaboration to its already popular app with the introduction of Brainstorming Session. The new brainstorming session feature allows users to launch a shareable digital artboard where users can upload physical and digital Post-it® notes, which the host can then arrange and organize for easy real-time co-creation. “Millions of people use the Post-it® app on all of their devices to capture and share their Post-it® physical and digital notes,” he said Heather Green, vice president of global business, Post-it® brand. “The brainstorming session mimics the free-flowing personal collaboration that enables an uninterrupted exchange of ideas - all on one platform and on a shared canvas. Notes are added to the shared artboard when the creator thinks the timing is right or the thought is complete to simulate the personal experience. “The Post-it® app can be downloaded free of charge from the Google Play Store for Android, the Apple App Store for iOS and the Mac App Store for macOS Catalina.

Weide, the company that is changing the way mothers pump with the world's first all-in-one wearable breast pump with a bra and full, leak-proof mobility, announced an additional $ 26.8 million in funding through a Series C renewal - run by Endeavor Vision, together with NEA (New Enterprise Associates), Pura Vida Investments, Purple Arch Ventures (part of the Alumni Ventures Group), Logos Capital and Gaingels. This expansion brings Willow's total investment in the Series C to $ 81.8 million. With the most innovative breast pump on the market, Willow Use the latest growth capital funding to invest in new products and expand reach even further. "We are excited to lead Willow's Series C expansion to further support the company's accelerated growth," said Rob Barmann, partner at Endeavor Vision. "As the innovation leader in its category, we believe Willow will continue to create breakthrough innovations that disrupt the FemTech and MedTech industries." Introduced as a direct-to-consumer brand, Willow brings life-changing technology to women experiencing a new motherhood. Willow has since expanded to reach mothers through retail and insurance channels, and was the fastest growing brand in retail breastfeeding systems in 2020, according to NPD Group. The innovative breast pump has so far affected more than 130,000 mothers.

  • Omnicom Media Group account wins

John D. Wren, CEO of the Omnicom Media Group The company's earnings call in the first quarter of 2021 talked about several accounts the holding group has won recently, including the following: After recently selecting OMD as its US media agency Home Depot has named BBDO as its creative agency of the record. Avocados from Mexico hired GSD & M as the agency for records. TWBA Chiat Day LA has been named Agency of Record for three new clients. Behr Paint - who named last week The UM unit of IPG Mediabrands is your media agency-, Modern and Swan'sCompanies. OMD also won the media business for DR. Scholls.

Noid, Domino's pesky antihero pizza has returned in Domino's new television commercials airing today attempting to thwart the advanced technology of Nuro's R2 robot, a fully autonomous, inmateless street vehicle, during a pizza delivery. “The Noid is Domino's oldest and most famous villain, and the pizza delivery tests we're doing on Nuro's autonomous vehicle are exactly the kind of technological innovation that could provoke the Noid to return,” he said Kate Trumbull, Dominos vice president of advertising. "However, after 35 years of practice avoiding the noid, we are pretty confident that we know how to defeat it." While television screens are a great place for a classic enemy to return, mobile devices are the newest place so that the noid causes problems. Starting May 7th, the Noid will join the latest installment of the Crash Bandicoot game series, Crash Bandicoot: On the Run! A new mobile adventure that celebrates the rich 25 year history of the franchise.The noid even planned its way in GIPHY, the online platform that stores GIFs and stickers for use on all major social media platforms. Fans can find and share the devious creature by searching for "The Noid" in GIF and sticker search engines on Facebook, Twitter, Instagram, Snapchat and TikTok, or by visiting giphy.com/dominos.

The US Navy has replenished VMLY & R from WPP for a new five-year extension of the advertising contract that focuses on hiring employees. The value of the new contract over its five-year period is $ 470 million. The Navy spent an estimated $ 9 million on measurement media in 2020, up from $ 15 million in 2019, Kantar said.

At this exclusive virtual event on September 22, 2021, brand decision-makers and marketing service providers will exchange and accelerate knowledge on key topics such as multicultural marketing, e-commerce marketing and marketing technologies. To learn more about virtual network solutions at PortadaLive that involve a wide variety of branding executives, please contact Sales Coordinator Michelle Lopez at [email protected]