How are freebies advertised

What are advertising media?

  • Generally
  • Gregor Ortmann

What is an advertising medium? And what is it good for? These are probably questions that every advertising company asks itself sooner or later. Advertising companies have a large selection of possible advertising media. The question of which media are best suited for the presentation of the advertising message plays a central role in the planning and implementation of [...]

What is an advertising medium? And what is it good for? These are probably questions that every advertising company asks itself sooner or later. Advertising companies have a large selection of possible advertising media. The question of which media are best suited for the presentation of the advertising message plays a central role in the planning and implementation of advertising campaigns.

In the following we will therefore devote ourselves to the question “What are advertising media?” And provide information about subspecies and possible uses.

Advertising material definition: What are advertising materials?

Advertising media are the means of expression that are intended to convey a specific advertising message to the target group or the public with the help of or in the form of an advertising medium. Specifically, this means the objects or the form in which the advertising message is to be disseminated. Classic advertising materials include:

  • Advertisements (in print media or digital)
  • Advertising posters
  • TV and radio commercials
  • Advertising flyers and brochures
  • Promotional items, giveaways and give-aways

Once the decision has been made in favor of an advertising medium, the next step is to decide on a suitable advertising medium or an advertising medium. The terms "advertising media" and "advertising media" are often incorrectly used synonymously.

The difference between advertising media and advertising media

What are advertising media and media? The question of advertising media usually goes hand in hand with the question of advertising media. While advertising means the specific means of expression, the advertising medium is the superordinate medium. In the case of a commercial as a advertising medium, television is consequently the corresponding advertising medium. In the case of a promotional item as an advertising medium, the specific object, for example the promotional pen, is the advertising medium.


Example of advertising material

A mobile phone provider wants to advertise the opening of a new branch and decides on give-aways as an advertising medium. As an advertising medium, they opt for printed display cleaners that will be distributed in the vicinity of the new branch.


Who advertises best, how and where?

For a successful advertising campaign, basic considerations must first be made about the direction and target audience. Should the advertising message be widely spread or should it focus on specific people? How much budget is available? Should new customers be advertised or should the existing customer base be consolidated? These and many other aspects should be carefully considered when selecting and designing advertising material. You can find comprehensive information about the advantages and disadvantages of various advertising materials, for example popular giveaways such as pens and lanyards, in our advertising material guide. Here are the most important W-questions for planning an advertising campaign:

  • What should advertise? (Product, service, company, etc.)
  • Who should be advertised? (Definition of a target group)
  • What should be achieved? (Define the goals of the campaign, such as increasing awareness or highlighting certain company values ​​that are relevant for the target group)
  • How much budget is available?

Who advertises best how and where is therefore always dependent on many different factors and cannot be answered across the board. A successful advertising campaign requires carefully thought-out planning and equally careful and uniform implementation.

Know how - targeted advertising with promotional items from Promostore

The success of an advertising strategy depends heavily on the type of advertising material and how it is used. The great advantage of promotional items, give-aways and promotional gifts as promotional items is their feel. While print or TV advertising can only describe or depict the advertised products or services, customers can be reached across all senses with the help of haptic advertising media and the advertising messages can literally be made tangible. By including the sense of touch, the advertising slogans are remembered better and more lastingly. Well-selected promotional items also always offer noticeable added value for the recipient, so that the items are used for a long time and regularly and the printed company logo, contact information or advertising slogan are accordingly frequently present and memorized over the long term.