Crawls Google Quora

Blog SEO: 17 Tips to Improve Google Rankings

If you regularly create new content for your business blog, you are also probably wondering how you can get your blog to rank higher in Google search results. In this article, we will explain how to create SEO-friendly blog posts and get your website on the first search results page (SERP) on Google.

We are currently following the same SEO tips that we would like to bring you closer to in this article. Our blog ranks very high on Google, outperforming some of our competitors.

For example:

Or:

Here is an overview of the SEO tips we recommend in this article:

  1. Find niche topics (and relevant keywords
  2. Use keywords
  3. Create buyer personas
  4. Publish long content
  5. Improve the loading speed of your website
  6. Optimize your pictures
  7. Increase the time spent on your site
  8. Reduce the bounce rate
  9. Increase the click-through rate on the search results pages
  10. Optimize your urls
  11. Use the "Skyscraper" Technique ”
  12. Increase your reach
  13. Use Link Complaint
  14. Write guest posts for other blogs
  15. Share actively on social media channels
  16. Optimize your page for voice search
  17. Update your content regularly

Which article would you find more interesting to read:

Digital Marketing Tips

or

How to Use Digital Marketing to Increase B2B Sales

I guess you'd go for the second article. For this reason, it is important to identify niche topics in your area and to create the content on this basis. In this example, the niche topic is how to increase sales with the help of digital marketing. Some ways to spot niche topics are:

Thematic forums such as B. Quora

If you z. For example, if you are creating content about hotels, you will find on the Quora search with the keyword "hotel" that people like to read about expensive and exclusive hotels. Why not make a blog post about it?

The table of contents on Wikipedia and the web links

When we were researching what we could write about Marketing Automation, we looked at the weblink area in the Wikipedia article "Marketing Automation". We found out that "demand generation", "lead scoring" and other topics are also interesting for the readers.

Google's "Related Searches"

If you z. For example, planning to create digital marketing content, the suggestions at the bottom of the search results page can give you a clue as to what to focus on. In our example, these are: "Digital Marketing Courses", "PDF Material" and "Industry Salaries".

The Google Ads Keyword Planner

Log into your Google Ads account, go to the "Tools" tab and select the Keyword Planner. You'll find tons of keyword ideas and search volume trends here.

Keyword suggestions in SEO software

If you use SEO software, you can use that too to get keyword suggestions. In the following example you can see what MOZ suggests when you search for "business marketing automation".

Here you can clearly see that many like to learn more about Marketing automation for smaller companies want to experience.

Ask your employees

Ask your sales team, customer service and other employees which specific inquiries come most frequently from your customers. Those in your company who have the most customer contact know firsthand what the most common questions are and what is trending right now.

Did you find a set of relevant keywords? Now it is important to use the full potential of your keywords. Some tips to keep in mind:

Use long-tail keywords

Let's compare the following keywords:

Tomato soup: 236,000,000 results
Creamy tomato soup recipe: 55,300,000 results

With this example it becomes clear that the longer the keyword, the fewer results you get on Google and the lower the competition. Long-tail keywords make it easier to rank high on Google.

Use keywords in headings

Using keywords in the headings of your blog posts will help Google crawl your page faster. In this way, Google decides in just a few seconds how relevant your content is for a specific search query.

Take a look at the following example:

Use keywords in the first 100 words of your content

Using keywords in the first 100 to 150 words of a blog post will help Google find out more quickly which topic is covered on your page.

In this post on the topic of "SEO Tips for E-Commerce", you will find the relevant keywords in the first paragraphs:

The concept of buyer personas helps you to better understand the needs of your target group and to develop more attractive content for them. If your content receives a response from your target group, it increases the number of shares and thus improves your ranking.

Here is an example of a Buyer Persona Profile for Neil Patel.

On average, long content is understood to be a number of 1,200 words or more.

When you publish long content, you benefit in terms of SEO. First of all, long content creates more backlinks. In addition, long content overtakes short blog posts in terms of share numbers.

A study on ranking factors by SEMrush confirmed that long content ranks higher:

Fact:

53% of visitors to mobile websites leave them if the page does not fully load within three seconds. Therefore, the loading speed of a page is an important ranking factor for Google. All in all, you should make sure that your website is running as fast as possible. A great way to check your page speed is with Google PageSpeed ​​Insights.

6. Optimize your pictures

Google doesn't just crawl for images. Google looks for images with ALT text. For this reason, it is extremely important to use relevant keywords in the image name and in the meta description.

We use the SEO features in LianaCMS to add meta descriptions to images that we use in our blog posts.

The dwell time is the time between clicking on a search result and returning to the SERP (search results page).

This time span should be as long as possible, as Google sees the length of stay as a very important ranking factor.

Some ways to increase this:

  • Use multimedia: Include all kinds of content in your blog posts: video files, audios, charts, tables, quizzes, games, and infographics.
  • Pay attention to the first sentence: Make the intro of your blog post as exciting as possible so that your readers will want to read on until the end.
  • Use lots of sub-headings: These improve the readability of your texts and guarantee a pleasant reading experience.

The bounce rate shows the percentage of visitors who leave your website after viewing only one page. You can check your bounce rate in the Google Analytics report:

The lower your bounce rate, the higher Google will rank your page. Essentially, low bounce rates convey to Google that users find your website interesting, which leads to a higher ranking.

The average bounce rate for blogs is 65-90%:

A good way to reduce bounce rates is to offer a pop-up window with content to download when users are about to leave your website. Here is an example from Wordstream:

Google search results with higher click-through rates appear higher up on the search results pages. But how do you make your blog post get higher click-through rates?

Create featured snippets

Featured snippets are selected search results that are displayed above the organic search results on Google, directly below the ads. E.g. like this:

To find featured snippets, you can create listings of all kinds, such as: B. "the best tools", "the best hotels" or "the best restaurants to throw a New Year's party". Here are more ways to win featured snippets.

Create an eye-catching headline

Enhance your headlines with emotional adjectives. Numbers in headings also attract attention.

Here are some examples:

A short descriptive url is very good for SEO.

Why?

Compare these two URLs with each other:

  • https://www.mtu.edu/umc/services/digital/seo/
  • https://www.wordstream.com/seo

The second URL helps Google find out more quickly what the page is about. Since the second page has no sub-folders, it becomes clear that the page is about SEO. Short and keyword-rich URLs can give you some competitive advantages.

The skyscraper method is a great way to get more links to your blog and improve performance.

In summary, this means identifying trendy and well-performing articles, processing them in more detail and more interesting and distributing the content within a relevant target group.

Here is an example of how the Skyscraper Technique helped Brian Dean increase his search traffic by 110% in 14 days:

12. Increase your reach

Publishing high quality content is only half of your SEO "journey". The next step is to reach out to relevant people in order to promote your articles and get backlinks. The two most effective ways to get reach are:

1) Write to the companies you mention in your articles

Did you mention another company's blog post in your article? Just write them a quick note and ask the company if you'd like to share your article with their customers.


Hi team Wyzowl :)

I just published a comprehensive article on the top 21 digital marketing trends for 2018 and I mentioned you in it almost at the very beginning. Your stats on video content were super valuable for my piece! Thank you for creating such great research and content. Would love it if you could check it out and share with your audience. https://www.lianatech.com/news/liana-technologies-news/article/21-digital-marketing-trends-for-2018-infographic.html

P.S. in a matter of days, the article has been read by hundreds of people :)

The result:

2) Write to bloggers who deal with topics similar to yours

A few days later we received the following email:

We were very happy to expand our article with the provided content. Both sides benefit here: We have added valuable and relevant content to our article and the blogging company has acquired a valuable backlink.

Try the strategy out and see for yourself what it brings you.

Professional tip:

When you receive a request like the email above, all you can do is benefit from it. Just ask if the company is willing to share your article on social media in exchange for you using their link. That's exactly what we did.

The result:

Mentioning your content on other blogs can greatly improve your search engine ranking. However, sometimes companies mention your publications without linking back to you. By tracking your online mentions, you can easily find companies that are using your content without a link.

If you have identified such a case, you can write to the company and kindly ask whether they can insert a link to your page. Take a look at the following example:

If you have enough resources, you can search for blogs and other media that would be interested in posting a guest article of yours and linking to your page.

Here is our real example of how you could ask for a guest post:

As a result, if you google "marketing automation Middle East" you will find our article in the first place in the organic search results.

Google officials have officially confirmed that search engines are giving weight to social media activities.

In addition to using your social media channels, you could benefit from the following platforms:

  • Share presentations on SlideShare
  • Share documents on Scribd
  • Publish infographics on Pinterest
  • Post to relevant social media groups

Google announced that a fifth of queries on Google are made using voice search. So the future in SEO belongs to voice search.

Optimizing your own content for voice search is crucial. Here are a few ways to do this:

  • use question-related queries, especially "how to" or "how many"
  • optimize local search results. The question of the way or places in the vicinity occupies a high number of search queries on Google.

The following blog post could be very helpful for a person looking for a good New York restaurant on the go.

By regularly updating your content and enhancing it with current facts, you are acting very exemplary in terms of SEO.

Why?

Google prefers current content. You can also fix broken links and improve the user experience while you revise your content. Since your previous SEO data such as B. Page Visits or CTR are saved, it is easier to push a revised blog post than to create a completely new post.

Tip: Include the update date on your blog posts. So let your readers know that you offer current content and give your articles more value.

So we have come to the end of the article. Don't forget to share the article with your colleagues to make sure your whole team is up to date on SEO.

Which tips work best for you? Feel free to leave us a comment below the post. We are looking forward to your feedback.