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The best blogging platforms (in-depth review)

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Would you like to save yourself reading and prefer to go straight to my top recommendation? Wix is the best blog platform for most users.

Be it because you hope to start a career as a blogger for a well-known network, because you want to share your opinion on the Internet in order to earn a lot of money, or you need a combination of the reasons mentioned if you want to become a blogger a good platform for your blog.

The first step is of course always to choose your blogging platform, because this sets the course for your entire career.

But the selection is so large that you don't even know where to start.

No problem, because I can help you with that. I've put together a list of things to consider when choosing and introduce you to the five best blog platforms on the internet.

Once you've read this article, you can start blogging right away.

The 5 best blogging platforms:

  1. Wix - The best drag-and-drop platform
  2. WordPress.org - The best open source platform
  3. Squarespace - The best platform for visual users
  4. Medium - The traditional blog platform
  5. Blogger - The best platform for personal use

How to find the perfect blog platform

The choice of the platform with which your blog is created is extremely important and ultimately always depends on your goals. It also depends on how much control you want to have over your blog.

Here are things that likely, or should, play a role in your selection.

Do you want to earn money with your blog?

That is an important question.

If you only want to use your blog to share your thoughts and opinions on certain topics, then you can easily choose a free platform such as Medium or Blogger.

However, if you want to use the blog to make money, you have to be careful because free blog platforms don't have the features necessary to monetize your blog later. In this case, you have to take a premium platform that gives you full control over your blog, e.g. B. Wix, WordPress.org or Squarespace.

Do you already have a website?

If you already have a website and now want to add a blog to it, you should be smart and check whether your current website builder has a blog feature.

That would be the easiest solution, because you could then simply continue to use your current platform.

If that isn't possible, you may need to migrate your website to Wix, WordPress.org, or Squarespace, but I would only recommend doing this if you really can't do anything else. It is always better to continue using the current platform.

Customization options

Paid blog platforms have more functions and give you full control over your design, website and branding. You can customize and personalize all aspects of your blog.

If you are hoping for a career as a blogger, you need this level of control.

Absolute flexibility and extensive options for personalizing your website are possible with WordPress.org. WordPress is also great for simple websites or blogs, of course, but in that case the handy drag-and-drop functionality provided by Wix and Squarespace would probably be a better solution.

Unfortunately, free platforms do not have the functions to personalize your blog. You can adjust colors and choose between a few different layouts, but nothing more is possible.

As a hobby or for a personal blog, that might be enough. With a free blog platform, you can get started right away and start writing.

The different blogging platforms

There are of course many different platforms.

Which one you ultimately choose depends entirely on your goal.

Before I present my top recommendations to you, I would like to briefly discuss the different types of blog platforms.

Free platforms

There are many free blog platforms out there.

These platforms are great for someone who considers blogging a hobby or is looking for a quick and easy way to get started right away.

However, these free platforms do not give you the opportunity to monetize your content later. You cannot sell placements for display ads, do affiliate marketing or offer subscriptions for your articles.

In addition, the design and personalization of your blog are extremely limited.

Many free platforms place advertisements on your site and migrating to another platform at a later date is often not possible, so this solution is not suitable for companies or professional bloggers who want to use the blog to make a living.

Homepage builders

Website builders have numerous features and drag-and-drop functionality that allow you to quickly and easily assemble an entire website without programming any code. These construction kits are clear, easy to use, easy to use and have everything a blogger could need.

They are not free, however, web hosting is often included in the price and many providers even give you a free domain for the first year.

These platforms are extremely flexible and can be designed according to your wishes. Depending on the platform, there may be certain restrictions in certain areas.

For bloggers who want to make money with their blog or who have never built a website, this would be the perfect solution, even if you may have to forego a bit of flexibility. But you get the easy operation.

Open source solutions

Open source platforms are free to use and offer full flexibility, which is why they are ideal for professional bloggers and companies who want a completely personalized website.

While they are complicated, they have a steep learning curve.

With a little practice, however, you will quickly see how flexible these platforms really are. You can really build any type of website, including online stores, portfolios, service websites, interactive blogs, and more.

However, the web hosting must be purchased and managed separately. However, the installation of the open source platform on the rented server is quick and easy.

# 1 - Wix - Rating: The Best Drag-and-Drop Platform

The Wix platform is the easiest way to build a premium blog.

The all-in-one website builder is used by over 100 million users worldwide, making it one of the most popular options on the Internet.

The platform is ideal for beginners who want a website with a blog function. The convenient drag-and-drop function makes adding new content a breeze.

You also have the option to monetize your website at any time.

Wix's premium blog features include:

  • 500 professional design templates
  • Industry leading SEO features
  • Interface for quick editing of texts
  • Embed HTML codes
  • Categories and hashtags
  • Search function
  • Assign user roles
  • Image editing functions
  • Social media functions
  • Analysis reports

Wix is ​​the easiest to use platform. This platform is the fastest way to complete and publish your website and blog.

With Wix ADI (Advanced Design Intelligence), you can have your website automatically created immediately.

All you have to do is answer a few questions, adjust the design, add a few texts, upload pictures and the website is ready.

Wix even offers a free version for easy use, and you can build your website at your leisure and don't have to pay until you want to publish it. But I would definitely recommend one of the paid plans to remove advertising from your site and to be able to choose a personal domain.

Wix is ​​available for as little as 12 euros per month. Depending on the plan and features you choose, it can cost more, but you can get started right away for free.

# 2 - WordPress.org - Rating: The Best Open Source Platform

WordPress.org is an open source blog platform that gives you complete control over your design and all functions.

38% of all websites on the Internet are built with WordPress, including my website, which makes this platform the world's most popular solution for websites.

Best of all, however, it is completely free to use and install.

You do need a server, however, so you will need to look for a web hosting provider yourself in order to use WordPress. Web hosting costs around three to ten euros per month, so it is still reasonable.

However, this platform is not as easy and straightforward to use as Wix. Building your website takes more steps and more work, but you have full control over the design and all functions.

WordPress offers:

  • Over 55,000 plug-ins and functions for your website
  • Thousands of free and paid design templates
  • The Gutenberg block editor
  • Custom role assignment and access
  • Media management
  • A community with experts
  • Full design control

You have the absolute

one hundred percent control over all aspects of your blog and are not bound by third-party rules or regulations. You can decide what is shared, what content is freely accessible and what content the user has to pay for.

The approach with WordPress.org. is very easy. It's best to use Bluehost, because here you will find everything you need to host your website.

You even get a free domain for the first year. Choose a hosting plan, get your free domain and install the WordPress feature. You're ready to go!

# 3 - Squarespace Rating: The Best Platform for Visual Users

Squarespace is a website builder like Wix. This platform is best known for its sophisticated and aesthetic designs, which makes it ideal for photographers, designers and artists.

It is also very easy to use and web hosting and domains are already included in the price (if you opt for a premium plan).

Squarespace is the perfect solution for bloggers who want an aesthetic blog with lots of pictures and videos to showcase their portfolio. The platform is suitable for both short and long and comprehensive blog posts.

New blog posts can be easily created.

With the practical drag-and-drop editor, your entire page can be adjusted quickly and easily. You also get access to numerous other blog functions, including:

  • Free blog and design templates
  • Five great design templates for homepage and archive pages
  • Categories, tags and function for highlighting certain posts
  • Functions for programming blog posts
  • Access permissions
  • Analysis function
  • SEO and social media functions
  • Email Marketing (at an additional cost)
  • Customer care
  • Mobile app

Squarespace isn't as flexible as Wix or WordPress.org, but it's still great for bloggers and businesses that want a website with visual focus and ease of use.

The cheapest plan costs 11 euros per month, depending on the function you want, a little more, but you can try Squarespace for free.

# 4 - Medium - Rating: The traditional blog platform

Medium is the perfect platform for users and authors looking for new ideas, inspiration and information. It's also great that the platform is ad-free.

Over 120 million users regularly access Medium, which makes it the ideal platform for attracting new blog readers. You can share your personal experiences and your very own insights.

However, the platform is not suitable for bloggers who want to make money from their blog. Medium has an affiliate program that pays writers based on their performance and access to their content, but you don't make a lot of money that way.

You can't freely choose the call-to-action in partner posts, so you have to decide whether you'd rather earn money or gain new email subscribers.

The platform itself is good, but should rather be used as an extension in combination with Wix, Squarespace or WordPress.

In order to use the medium, all you have to do is create a profile or a publication. Publications are more visually appealing, and they also offer more management options and display functions. You can also send newsletters to your readers with a publication.

But you can easily choose one of the two options.

Tip: If you want to use Medium as an extension of your blog, you should transfer blog posts that have already been published using the import function. In this way, you transfer all of the content of your blog to Medium without harming your SEO.

# 5 Blogger Rating: The Best Platform for Personal Use

Blogger is a real original. The blog platform has been around since 1999.

It is free to use and without any premium plans or upsell options. It is very straightforward to use, which makes it the perfect solution for home use and hobby bloggers.

You can choose from the free design templates, but they cannot be customized. You can change the color and adjust the layout a bit, but that's all you can do.

The platform is designed entirely for blogging. Blogger offers free access to all major blog features, including:

  • Free SSL certificate and domain mapping
  • Google integration
  • Storage space for pictures with Google Photos
  • Integrated advertising campaigns
  • Simple text editor

The functions are great, but unfortunately very limited, as the layout and design cannot be individually adapted.

Blogger is just a classic blogging platform. It is suitable for simple blogs but not for creating a website, so it is not recommended if you need a website for your business or want to make money blogging.

Since Blogger was bought by Google in 2003, you can make some extra money by allowing Google ads to appear on your blog.

But you can't make a living that way.


The best blog platform for you always depends on your personal goals and ideas. For private use and hobby bloggers, a free platform such as Blogger or Medium is completely sufficient.

The blog is quick to set up and you can get started right away. You can also share your thoughts with the rest of the world for free.

However, if you want to make money from your blog, a free blogging platform is not enough. In this case, you need a premium platform like Wix or Squarespace. Both are great for beginners with no prior knowledge.

If you want absolute control and full flexibility over all aspects of your blog and website, I would recommend the WordPress platform and the hosting provider Bluehost.