What is a perfect answer

Applicant question: why should we hire you?

In the interview, applicants are sometimes asked wondrous things. For example, what animal they would be. Or what secret superpower they would want. One can argue about the meaningfulness of such questions. One of the typical questions in job interviews is also this classic: "Why should we hire you?" And, of course, what is meant is: "Why you - compared to the many other qualified candidates?"

The question sounds nasty, but it's actually not at all. In fact, there is a lot of subtext in the question - and a question applicants should ask themselves anyway ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Why are HR managers asking the question?

The question in the interview signals: Formally, all invited applicants meet the most important requirements and necessary qualifications for the vacancy. Now it's about differentiating the applicants. That is exactly what is behind the applicant question.

As soon as HR managers ask such open questions, they want to gain as much information as possible about the applicant. There are usually many more questions in the subtext of such questions. Alternative formulations can be:

  • Why are you the best candidate for this job?
  • What makes you so sure to fit the job?
  • Why do you fit perfectly into our culture?
  • What makes you different from other applicants?
  • Why are your qualifications ideal?
  • How will we benefit from your cooperation?
  • What added value can you offer us?
  • What can you achieve that others cannot?

The HR manager may also ask one of these questions instead of the classic above. Sometimes the exact opposite is even used:

"Why shouldn't we hire you?"

Ultimately, all variations are always about this core: How do you differ from the rest of the candidates and applicants? What makes you special

You should have a good answer to that. This is also an enormous opportunity.

Your answer is not just about cunning, eloquence and personality. Based on the details and depth of detail of the answer, HR managers can usually get a good picture of your motivation and future working methods.

How do I find the perfect answer?

Quite simply: first by brainstorming. Ask yourself - always from the company's point of view:

  • What are my main strengths for this job?
  • What special experiences can I show?
  • Which unique selling points can I particularly shine with?
  • What added value can I create with it?
  • What impressive successes speak for me?

In the second step, you should structure these points, concentrate on a maximum of four arguments and support them with practical examples. Convince yourself how you ...

  • contribute valuable impulses to the company.
  • master any challenges and therefore deliver above-average results.
  • integrate into existing teams and processes.
  • work reliably and carefully.

The trick is not to answer in general but as specifically as possible and at the same time to get to the point. Don't talk for a long time - get straight to the point.

In total, the answer should not take more than five minutes.

Please avoid these mistakes

"Why should we hire you?" Well, it's very simple ...

➠ "Because I'm the best for the job."
➠ "Because you have obviously already convinced my documents."
➠ "Because I am better than the others!"

In general:

➠ "Why do you still have doubts about it?"

Such flippant sayings should be avoided by applicants in the interview. First, cheeky, second, hollow. There is no substantial argument in this. Convincing is different.

Quite a few applicants make another mistake at this point: They repeat their résumé, tell about their training and garnish the whole thing with a few adjectives and soft skills of the type: "I am a team player, resilient, loyal ..." Wrong.

This is a "first-person perspective". It doesn't convince anyone. Good salespeople know that someone who takes the perspective of their counterpart and explains what benefits they can bring and what problems they can solve in a unique way is captivating.

Even if it is colloquially said: Don't sell “yourself” in the interview, but sell the employer a solution, a benefit, extra features that your attitude brings. In short: keep an eye on the employer's wishes and focus your response on them.

Your qualifications and skills are only the basis that make this offer possible and credible.

The third mistake is to use only one setting argument. Example: “You should hire me because I am good at organizing myself.” No matter how convincing the argument is. If your competitors have more to offer, you're out.

So it is better to present a mix of strengths, unique selling points, experiences and previous successes.

So don't just reel down some kind of strengths catalog, but look for conclusive and somewhat impressive successes that underline why you bring the key factors for this job and this position with you and how you will use them. Evidence can be: your ...

  • Industry experience
  • Contacts in the branch
  • Problem-solving skills
  • technical skills
  • Leadership experience
  • Advanced training
  • Awards received

Why should we hire you? Good answers

Do you see the question “Why should we hire you?” Not an attack or an affront to question your fundamental suitability, but rather a chance to really stir the drum again, to stand out positively from the competition and the crowd and a few valid ones Present arguments in your response. It should be at least three.

Here are a few examples of formulations:

Example 1: Confident

In total, there are at least three arguments in favor of hiring me:

First, I have qualities like _____, _____, and _____ that I believe are essential to the challenges of this position.

Second, I have relevant experience in the field of _____ and _____, which currently only few skilled workers have.

Thirdly, that in turn enables me to solve your current SEO problem. In fact, I worked intensively on your website in advance and noticed during my research that I can optimize your page code with just a few changes and greatly simplify it. This not only shortens your loading times, the page also runs smoother overall and will rank better on Google. An enormous competitive advantage for you - which also saves a lot of money.

Example 2: solution-oriented

For me, my goal orientation and creativity as well as my practical experience speak as _____. For example, I already have a few good ideas on how I can modernize your overall market presence on the Internet and emotionalize it in your social networks. With this you will not only achieve greater reach, but also increase the interaction of the fans. That in turn increases your visibility and ultimately sales. I was able to do something similar for _____ and thus increase sales by _____ percent.

Example 3: factual

I have dealt intensively with your job advertisement in advance and meet all of the mandatory requirements specified there. In addition, I not only bring my 5 years of experience in the field of _____ with me. I know many of your current challenges from other positions and therefore know how to solve them - but also how to not. That saves a lot of time and money for all of us. In addition, I can identify with the values ​​and products of this company to a high degree. This will hopefully lead to a long-term and promising cooperation for us ...

You can see from the examples that the perspective is strongly customer-oriented or company-oriented. With this you convince more than with adjectives and self-attribution.

Practice your answer until it fits smoothly - without sounding like it has been memorized. Regardless of the eloquence: You should still remain authentic.

[Photo credit: Dima Sidelnikov by Shutterstock.com]

Even more interview tips

➠ Job interview: all the tips

Job interview process
➠ Interview preparation
➠ Application questions + answers
➠ Job interview clothes
➠ Introducing yourself
➠ self-presentation
➠ End the interview

Interview types
➠ Second interview
➠ Assessment Center
➠ Stress interview
➠ Job interview English
➠ Video interview
➠ Telephone interview

Typical questions
➠ These 100 questions can come
➠ 25 trick questions + answers
➠ Stress issues
➠ What are your weaknesses?
➠ What are your strengths?
➠ Why should we hire you?
➠ What was your last salary?
➠ Where do you see yourself in 5 years?
➠ Why did you quit?
➠ Inadmissible questions
➠ Inquiries to HR managers

Tips & Tricks
➠ Practice interview
➠ Interview mistakes
➠ White lies in the job interview
➠ body language tips
➠ Overcome nervousness
➠ Where to put your hands?

➠ Confirm the interview
➠ Postpone the interview
➠ Cancel the interview
➠ Cancel the interview
➠ Follow up after the conversation