What is Google Tag Manager

Tag identification in next to no time

Edit all of your tags without any programming knowledge. With Tag Manager, measured values ​​can be recorded much faster thanks to the simple and reliable tag management. The solution is free and can also be linked very easily.

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Your advantages

  • More flexibility

    You can efficiently add and update your own tags for conversion tracking, website analytics, and other purposes.

  • Easy linking

    Seamless linking - Tag Manager supports both Google and third-party tags.

  • Reliable data

    Error checking, security features, and fast tag loading ensure that all of your tags are working.

  • Cross-team collaboration

    Improve teamwork in your company. With features like workspaces, streamlined access controls, and multi-environment testing, marketing and IT can work together efficiently.

All benefits at a glance
  • More flexibility

    You can efficiently add and update your own tags for conversion tracking, website analytics, and other purposes.

  • Easy linking

    Seamless linking - Tag Manager supports both Google and third-party tags.

  • Reliable data

    Error checking, security features, and fast tag loading ensure that all of your tags are working.

  • Cross-team collaboration

    Improve teamwork in your company. With features like workspaces, streamlined access controls, and multi-environment testing, marketing and IT can work together efficiently.

Tag delivery is accelerated with Google Tag Manager. The necessary steps - from testing to QA - only take about an hour. Much better

Mona Gandhi, software developer, Airbnb

More details please

Tag management is easy with simple preview and troubleshooting tools, triggers for automatic events, and a user-friendly interface.

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Work in a team

Tag Manager supports both Google and third-party tags, so you can change them in a snap. This will save you time and work more efficiently.

  • Google Ads

    Conversion tracking and simple and dynamic remarketing are fully supported by Google Ads.

  • Third party tag support

    Tag Manager has templates for third-party tags that make code easier to publish. This is how you can avoid mistakes. Additional templates are available in the community's template gallery.

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  • Google Ads

    Conversion tracking and simple and dynamic remarketing are fully supported by Google Ads.

  • Third party tag support

    Tag Manager has templates for third-party tags that make code easier to publish. This is how you can avoid mistakes. Additional templates are available in the community's template gallery.

Find a suitable solution

Tag Manager offers simple but powerful solutions that help small and large companies set up and retrieve metrics faster.

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