Influence meta tags search rankings

SEO For Dummies: How To Optimize Your Website For Better Search Rankings

This is how search engines work in a nutshell

A search engine is just another type of computer software (more or less) used to index web pages based on a quick scan of the contents of each page in a database.

Think of it like quick reading on a specific topic - you're quickly scanning material for material, looking for specific words to address. This is like a search engine - only a search engine reads digital speeds ... and of course, is always developing its capabilities.

However, search engines don't do everything on their own; They bring their pals to help and send out spiders to crawl the web. These spiders then consolidate their results and present them to the search engine in order to organize and summarize your website, pages and information - alongside any other relevant or relevant websites.

Search engines work from complex algorithms that are constantly changing - that is why the rules of SEO are also constantly changing; store. There isn't necessarily a “how-to” guide that always fits the SEO bill, but there are some rules that have remained consistent between changes, as well as new rules and tips that have popped up alongside the new algorithm.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of fine-tuning a website to get higher rankings in search results. SEO is based in part on:

  1. Understanding how machines interpret the searcher's intent and match it with web content (the search algorithm), and
  2. Estimates of how people interact with content they see online.

SEO has become extremely complex. So far there are more than 200 ranking factors (parameters that influence the ranking of a website) agreed and recognized by internet marketers.

These factors include user dwell time, link anchor text, keywords in URL, content length, TF-IDF, title tag, meta description text, website loading speed, keywords in picture alt text, number of outbound links, number of inbound links, LSI Keywords, Search Results Page CTR (SERP CTR), And so on.

These factors have been recognized by the majority because they have either been verified by a Google spokesperson or have been shown to be (at least somewhat) effective in experiments and case studies published by well-known SEO experts.

Many, including myself, believe that the number of critical ranking factors is well over 200. Each of these factors has a different weight on different search results pages - which makes SEO incredibly (again) complex and difficult to explain. Some have referred to SEO as an art rather than a science.

I am not going to go into the details of these 200+ ranking factors. My goal with this article is to give you a quick look at how search engines work today, and to share a list of the top SEO elements that need to be explored.

How Google Holds Over 90% of Today's Search Market Volume, I'll loosely exchange the term "search engine" and Google in my article.

How did SEO work in 2005?

Here's how I did SEO 15 years ago:

  1. Run at Overture (now gone) or a set of keywords from Google AdWords Keyword Tool to determine the search volume for each keyword.
  2. Pick a set of 30 to 50 keywords based on search volume and market competition. The target group are search terms with a higher search volume but less competition in the market.
  3. Segment these keywords into 10 to 15 topics. Each topic should consist of a primary keyword and a few other secondary keywords.
  4. Create content on the topics - make sure the primary keywords are in the page title tag and the secondary keywords are kept in the page headings (H1, H2, H3, etc.).
  5. Add beautiful images and keyword-rich alt texts to each of them.
  6. Link key money pages from header and footer across the site
  7. Send as many emails as possible to other webmasters and ask them to link back to your website using your primary keywords as anchor text.
  8. Buy backlinks from other websites when you have an extra budget.
  9. Repeat steps 1 through 6 indefinitely.

Page titles, selection of keywords, links, anchor texts, timeliness of the content ... This is how I created several highly trafficked partner websites and blogs in the 2000s.

Although this method still works to a limited extent today, it is no longer an effective approach. The landscape of search and web technology has changed so much - it's just impossible to get the same good results with this method.

Why? Because search engines and the Internet work differently today.

Today's search engine is ...

Very mysterious

Search queries today are mostly encrypted - this means that we can no longer fully see which users are typing in their search bar to reach our website. The most accurate search data we can get today comes from a handful of SEO tool providers that are buying third-party click-stream data.

Not to mention, the use of ad blockers and VPNs also blocks data sharing among smaller website owners. We can no longer see exactly how many searchers come to our website and from where they are looking.


Google now serves highly personalized search results for individuals based on individual preferences and web browser history. The device you are using such as brands of cell phones, tablets, desktops, smart TVs, etc. is also taken into account.

Your behavior is also analyzed and contributes to it to a certain extent. For example, your usage history, e.g. For example, which websites you have visited, which videos have been liked or shared, which apps you have installed on your smartphones and other interactions.

Then there is the way you interact with search results (websites you clicked, things you searched before, ads you came across, etc.). Together these determine the next results of your Google search. My top 10 search results will most likely be completely different from yours.


Searches are performed on different types of devices, which often have different intentions for search engines. For example, those searching for “aglio olio” on the desktop are more likely to look for a recipe. Searchers searching for the same topic on the phone may be looking for an Italian restaurant. Even if you have the exact numbers in a keyword search volume, it is difficult to estimate the amount of traffic that you are getting.

How SEO in 2021?

The biggest challenge for today's SEO practitioner is execution, not know-how.

I couldn't disagree with Kevin Indigs segmenting modern SEO into two categories -

  1. Macro levelwhich includes technical aspects like website architecture design, UX optimization, website internationalization, etc;
  2. Micro levelThis includes focused content and on-page optimization such as intent matching and content tweaking.

You can no longer set fixed procedures in search engine optimization and apply them equally to all websites and pages.

Every industry is unique.

Every website is unique.

Each intention behind a search is unique.

SEO is no longer a stand-alone marketing tactic. but something that can be incorporated into your web development and content production process. To rank high on Google and grow your website, you need a continuous improvement action plan that takes into account both macro and micro-level images.

This action plan lists the five areas of your website that you need to continuously improve and optimize.

1. Create relevant and useful content (Duh)

Do - Build web pages (and your website) that serve a clear purpose for your users. Constant updating and increasing the value of this website. Ultimately, your website should contain useful content that users cannot find anywhere else on the Internet.

When you're new, a large part of your SEO efforts goes into content reviewing. Ask the following questions.

  • Is your content up-to-date and clearly presented?
  • Does your content bring enough depth (and value) to users?
  • Does your content indicate expertise, authority and trustworthiness (EAT)?

A news page is only beneficial to users when it reports the latest or most important events. A purchase page should contain all the necessary information about the product and be a strong argument for selling it. A tutorial should provide complete A to Z information - in the form of text, images, or videos - to get a task done.

2. Coupling in and out with care

Do - Link to your most important web pages internally frequently (without compromising your website's user experience). Link to other relevant and useful websites on the Internet. Get other relevant websites and blogs to link to you.

Links on the Internet are like voices in the real world - only that different links have different weights in search rankings. A link from a very trusted website, such as, has better performance than a link from a web directory that points to 500 different websites from one page.

Your main link building goal is to get as many "good" links as possible.

Different SEO methods have different approaches to link building.

Some methods recommend creating good content that naturally attracts links (people tend to link to content they find useful or interesting). while others get links through trading - money (sponsorships and ads), good content (guest posts), business relationships (networking).

Either of these approaches may or may not work for you. The key to doing this is figuring out what your forte is and choosing some appropriate link building tactics.

3. Write engaging titles

Do - Write keyword-rich titles that will drive users to click your site from search results pages.

Your page title does two things in SEO:

  1. Help search engines understand your website content
  2. To promote your website on search results pages

A title tag is limited to 65-70 characters. Important keywords and key value propositions should be at the beginning of your sentence.

4. Match Searchers Intent

Do - Check SERP on your targeted keywords to understand what Google sees as search intent. Revamp your page with new formats and additional elements to suit search intent.

"Search intent" is the goal a user wants to achieve when searching the Internet.

Search engines segment search queries into three different classes of intent (citing Andrei Broder's paper):

  1. navigation The immediate intention is to reach a certain place.
  2. Informational The intent is to obtain some information that is believed to be present on one or more web pages.
  3. Transactional The intent is to conduct a web-mediated activity.

Traditionally, seekers are (in most cases) very literal and tend to look for exactly what they want. Therefore, the basic idea of ​​SEO is to match the content of your website as closely as possible with as many relevant keywords as possible with each search.

Modern SEO requires something more than that. Not only does your content have to match the searcher's search queries, but how your content is presented affects intent matching.

To understand what Google sees as the intent of a search, take a look at the top ranking pages for your target keywords. Compare how your website is different from theirs. Revamp your page with new formats and additional elements to better suit the search intent. You can measure effectiveness by either how many users click on your website or whether users stay longer.

5.Improve the user experience (UX)

Do - Emphasize UX when designing your website. A / B test regularly to improve your website's user experience.

More than just engaging is required to increase the motivation of users who come to your site. Your readers are your customers, and leaving them positive is invaluable. This means that you have to provide them with safety, a smooth surfing experience and a comfortable stay.

Some basic examples ...

Using an SSL Certificate Not only does this help your users protect their information when connecting to your website, but it also lets search engines know that your website is safe for them to direct traffic.

Users waiting for a webpage to load often get impatient and leave the website. Your website is also optimized for speed.

While ads and popups are an effective way to increase sales, they can improve the user experience while browsing.

Bottom line: SEO is a journey, not a destination

There are many companies and individuals offering SEO services today. Remember, SEO is a journey, not just a destination, before you hire it. As websites and content evolve, SEO needs change too.

Search engines are constantly changing the way their algorithms work, which means you will never have the "perfect SEO solution". The key lies in understanding, experimentation and commitment - a journey through life, so to speak.

Frequently asked questions about SEO

What does SEO stand for?

SEO stands for Search Engine Optimization.

What is SEO in simple terms?

As mentioned earlier, SEO is the process of optimizing a website to get higher rankings in search results. SEO is done based partly on understanding how the search algorithm works and partly based on how people interact with their search results.

Are FAQs Good for SEO?

A frequently asked questions page is always useful from a user perspective. A carefully planned and created FAQ page works well as a sales tool and increases the amount of content on your website (number of words, etc.) and therefore the likelihood of appearing in relevant searches.

Having FAQs tagged with structured data (e.g. this one) increases your chance of being listed in large search results and (in theory) helps to drive more clicks to your website. Refer to Google and Bing's guides for more information at Website Tagging.

What is backlink in SEO?

Backlink is a hyperlink that points to your website from a web page. A backlink, also known as an inbound link, is one of the most important ranking factors on Google.

Should you do SEO yourself?

Yes and no. There are plenty of helpful SEO guides out there - so getting started and saving money on your own isn't difficult. However, keep in mind that SEO is very time and labor consuming.

Does SEO cost money?

Absolutely. Based on my study of the top 400 freelance profiles at UpworkSEO averages $ 23.68 per hour. The fee is up to $ 175 per hour. Personally, I think it's reasonable to pay $ 1,000-2,500 a month for good long-term SEO service.

How do beginners do SEO?

First, read this guide and see what other website owners are doing with their websites. Use SEO tools like AHREFS, SEM Rush, or MOZ to find out what others are doing to improve their search rankings.

About Jerry Low

Founder of (WHSR) - a hosting review trusted and useful by 100,000 users. More than 15 years of experience in web hosting, affiliate marketing and SEO. Contributor to,,, and others.