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Webinars: Tips & Tools How To Make Money With Online Courses
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Webinars spring up like mushrooms. The range of topics ranges from entry into social media and “Facebook secrets” to events for specialists. What has only become established in the social networks and with many educational providers in the last few years is already standard in larger companies. Internationally or globally operating companies hold webinars regularly - for example to train their employees. Here we show what you should pay attention to for optimal results and how you can offer your customers added value with webinars ...
➠ Content: This is what awaits you
Webinar definition: what is it?
The internet makes it possible: Instead of tormenting yourself through traffic jams on the way to a lecture or course in your free time, you can also attend seminars online from the comfort of your own home.
Because nothing else is behind the new word webinar: It is a suitcase word made up of the words Web (from World Wide Web) and seminar. An event starts in real time at a specified time and is transmitted via VoIP, i.e. Voice over Internet Protocol.
How does a webinar work? The process is very simple: one lecturer expresses himself on a certain topic, the one theoretically unlimited number of participants sitting opposite. A webcam and microphone on the laptop ensure that they can be exchanged.
For the transmission, the presenter needs webinar software, for which there are a number of providers (more on this below). Not just the most effortless access (more than one computer with Internet access and possibly headphones is often not needed) is attractive for the participants.
Often are too missed webinars available for a certain period of time so that participants can still view content at a later point in time. This gives the lecturer the opportunity to include the webinar as a tutorial on his website.
➠ Content: This is what awaits you
Make money through webinars
Probably the most appealing thought for many: How can webinars earn money? Especially since everyone seems to be expecting free webinars - some like to see the Internet as a self-service shop. In fact, there is money to be made from free webinars, indirectly.
This is especially true for those providers who still have to make a name for themselves as experts in a certain area. You can inform and win potential customers through a webinar. Companies can make themselves interesting for applicants and international exchange is also made possible, because you are not tied to a specific location.
You can of course also use a webinar to hold a To offer service. Instead of a VHS course, the participants save themselves the trip to the educational institution - the course comes to them!
When designing a webinar, you should consider the following points:
Choose a suitable title.
A meaningful title is half the battle. Sure - if nobody can imagine what you have to offer, nobody will book your webinar, let alone tell others about it. It is therefore important to have a concrete description and illustrations that address your target group.
Make the appointment convenient.
Speaking of target group: you should know them well, because it depends on how long your webinar lasts and what time of day it should take place. Students and seniors, for example, are quite flexible - but while some tend to stay up late, others usually go to bed earlier.
For example, an early evening webinar would also benefit many employees. Some webinar organizers recommend Tuesday and Thursday from 7 p.m. Regardless of the time of day, you should not choose your event too long, otherwise the concentration of the participants will decrease significantly.
Offer added value.
Experience has shown that many people are less open to new things. Anyone who has not yet made a name for themselves as an expert with webinars will have difficulties selling paid events immediately.
In addition, free webinars are much more likely to attract participants. It is important to convince them that you have something to offer. So start with free webinars and build a customer base. If you offer free content with added value as a teaser, you can, if you like, point out chargeable events with a clear conscience.
If the participants have had good experiences with you over time, you can also accept higher prices for higher-quality products (up-selling). A trusting relationship based on positive experiences will also increase the likelihood that someone will buy from you less often than from the competition and will be inclined to buy other products from your range (cross-selling).
Present content clearly.
An appealing, varied presentation is particularly important when a webinar is supposed to last a little longer. It is not enough to simply speak into the camera with a nicely modulated voice. PowerPoint presentations are more or less standard.
It is important not to overload the individual slides with text; above all, they should not simply contain the same thing word for word that you are speaking at the same time. Also work with pictures to underline your information. Try to find a balance between presentation, graphics and camera presence.
Take a reasonable price.
The expectations of some users have already been addressed. Regardless of this, the type of presentation can of course have an impact on the price. The expensive room rental may be omitted - so a webinar can be offered more cheaply than a comparable seminar.
Nevertheless, you shouldn't get your knowledge out at bargain prices. A comparison with other providers can give you certainty about which prices are appropriate for your content. In addition, the design of your webinar has an impact:
Is it a one-time, hour-long event or are you planning a series? Are you entering a still relatively unexplored area, are you occupying a niche or are you trying to sell a classic in a new guise? Of course, supply and demand also have an effect here.
In order for potential participants to find out about your offer, you need to do marketing on your own behalf. To do this, you can send e-mails and newsletters to friends or subscribers. The typical social media channels should also be considered, i.e. Facebook, Twitter, Instagram or professional networks such as Xing, in which you can create an event. Another possibility to generate participants is lure offers in the form of discounts - for example for first-time customers or for former participants who book entire packages.
Tips for creating
Some companies that regularly use video conferencing or virtual team meetings make little effective use of webinars. You are trying to transfer the experience of video conferences to (internal) webinars. However, this is only possible to a limited extent, because webinars are not intended for exchange, but primarily for Knowledge transfer and training.
A conclusive one is accordingly important content and didactic conceptwith which the information is conveyed to the participants. As a webinar organizer, you should pay attention to the following points:
- Composition and Previous knowledge of the participants
- Goal setting and topic of the webinar
- Own positioning as an expert
- Higher Practical relevance of the examples and contents
- Picture and sound quality of the webinar
Depending on who your webinar is aimed at, you may need to use the Prepare content accordingly. What you want to avoid: That the participants minimize the webinar window and possibly close it completely before the end. However, this is exactly what can be demonstrated with the help of tools.
So what matters is what you do to ensure that your webinar is structured in a way that interests the participants. It starts with the didactic design: Anyone offering a webinar does not have to be on a stage at the desk. Free speaking he should still master.
Nothing seems more exhausting and monotonous in the long run than when content is simply read off. Who as Expert on a subject wants to position should know what he's talking about anyway. Of course, that doesn't mean you should start talking.
The topic and objective must be clear beforehand, you can formulate bullet points on index cards. So that everything runs as smoothly as possible on the day of your webinar, you should do a few beforehand Carry out rehearsals. In this way, you can ensure that everything is fluffy in terms of content and that it does not get out of hand if the participants have questions.
Ideally, you will succeed in capturing your participants with storytelling. To do this, present your Content pictorial and change perspective in between. This enables your viewers to tell the difference.
To be perceived as an expert, you have several options. For one, you should be providing your data, facts and figures Prove statements can. If possible, they should be up to date. On the other hand, you should report honestly about your own experiences.
Don't skimp on that negative experiences out. This gives you authenticity and ultimately your participants are also consumers and have not only had positive experiences on their part.
The latter point has nothing to do with didactics, but has a decisive influence on it Effect and quality of the webinar: Webinar organizers should definitely invest in external webcams and microphones - as minimum equipment.
Tools for webinars
In addition to the recording technique, this is the main factor used tool the quality of the webinar. Obvious (because inexpensive) options are, for example, Google+ hangouts and Skype group conferences. However, if you are looking for other solutions, you will be overwhelmed by the mass of offers.
Countless platforms and software solutions are available for conducting webinars. In the following, we will introduce you to five tools. The order has been chosen alphabetically, it does not represent a rating. Decisive for the selection should not only be financial criteria, but also to what extent one special technical equipment is necessary.
Adobe Connect for Webinar
The software solution from Adobe offers all conceivable options for webinars and is probably one of the most comprehensive service packages on the market. However, this service has its price and webinars - depending on the selected range of functions - can quickly lead to three- or four-digit costs.
Is a webinar software well known in Germany that is web-based and therefore does not require any prior installation for the participants. There is both a free and a paid version. The latter is comparatively inexpensive: for as little as 34.30 per month, up to 1,000 participants can attend paid webinars. This package offers up to three co-moderators and unlimited duration.
Since numerous companies already use GoTo Meeting for their virtual meetings, the move to GoTo Webinar is an obvious one. Companies can get over the price of 89 euros per month. However, only up to 100 participants are possible in this basic version. If you want to offer a webinar to up to 500 participants, you have to shell out 199 euros.
The open source solution is available free of charge and offers a comprehensive service package. However, the operation is somewhat complicated and represents a significant hurdle for users with little technology affinity. There may be costs for support in corporate use.
Many users should be familiar with the program, especially in the field of remote maintenance. Thanks to good transmission quality and numerous screen sharing options, the solution is also suitable for seminars. The corporate license currently has a one-time fee of 1,990 euros.
For the productive use of a webinar tool - regardless of the selected product - the introduction is decisive. Thorough employee training helps reduce entry barriers and allay employee concerns.
An added value for customers
The benefits of webinars for customers are not yet apparent to some companies. But free webinars can make it easier for customers to access products and services and help to clarify open questions.
In paid webinars Service providers can provide their customers with high-quality information and specialist knowledge regardless of location and thus contribute to the development of competence in the company. The handover of a project initiated by the service provider can also be prepared and accompanied in webinars - which are already included in the project price.
Here, too, it is crucial that companies have the Knowledge of your customers take into account and adapt both their content and the didactic concept accordingly. In addition, the use of the webinar software should not be a hurdle for customers and should be prepared accordingly.
One thing you should keep in mind: As varied as the possibilities of webinars are, you should always check for a personally conducted workshop represents an alternative. Personal contact is superior to any virtual collaboration, especially when it comes to customer loyalty.
Webinars can therefore be workshops and personal trainings valuable complement, however, should not replace them.
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