What are the uses of infographics

An infographic is a form of visual communication designed to attract attention and promote understanding. Read this article to get a basic understanding of infographics.

Brief introduction to infographic

The word "infographic" is made up of "information" and "graphics". An infographic is a graphic, visual representation of information, data or knowledge that can be used to present information quickly and clearly. An infographic uses little text. It's a powerful tool for viewing data, explaining concepts, simplifying presentations, mapping relationships, showing trends, and conveying key insights. With this tool, you can convey data in a compact, intuitive and shareable form and distribute it over the Internet and on social media.

Use of infographics

An infographic uses little text. It's a powerful tool for viewing data, explaining concepts, simplifying presentations, mapping relationships, showing trends, and conveying key insights. Infographics are widely used for the following purposes:

  • Illustrating data: You can use it to make survey data more interesting than you would with a traditional chart.
  • Simplify complex topics: Infographics allow you to break down even complex concepts quickly and easily.
  • Show comparisons: Infographics are ideal for showing similarities and differences.
  • Awareness: Whether it is about business, politics or other areas, you can easily increase awareness of a brand or cause with infographics.

Types of infographics

There are many different ways to display infographics. Choose an infographic type that avoids ambiguity and is ideal for the reader to extract actionable information and insights from the content conveyed.

Informational infographics

Informational infographics are often used to illustrate facts or details about people or subjects. You can start with an informational infographic template to give an overview of the topic or to convey a new concept visually. Informational infographics often use design tricks to increase audience focus and engagement with the topic. You can add icons, shapes, colors, and other visual elements to your graphic, but the most important aspect is the words.

Timeline Infographic

A timeline infographic visualizes a process in chronological order over a period of time. This is one of the most diverse infographics that is often used to show the course of a certain event, a certain figure or a movement. For advertisers and marketers, it is the most effective way to keep audiences informed. You can visualize data on the timeline by creating a company factsheet for employee training, marking milestones, or outlining a step-by-step process for completing a specific task.

Infographic charts

Infographic charts mostly visualize the data through charts, e.g. pie charts, bar charts, line charts, bubble charts, donut charts, symbol charts, etc. Combined with the optimal colors, shapes and symbols for explanation and highlighting, infographic charts can illustrate data in an attractive and easy-to-understand way . For infographic authors, we recommend the Edraw infographic authoring tool, which enables all diagrams and graphics contained in the program to be customized. You save so much time compared to using Photoshop or Adobe Illustrator.

How to make infographics

In this section we describe the steps necessary to create certain articles. Examples of outcomes that an infographic could show the process of are the manufacture of a product, ISO certifications, professional qualifications, or medical procedures. The definition of such an infographic states that each step is usually a logical consequence of the previous one.

The definition of such an infographic states that each step is usually a logical consequence of the previous one. Our How to Create Infographics article provides a variety of guides on how to create infographics for virtually anything from saving to losing weight.

Process infographics

Process infographics are similar to decision trees or flowcharts. They use lines and direction arrows to indicate which step to follow. Examples of process infographics are assembly line production, software programming, project planning, etc. Test different symbols and choose a different background color for this innovative infographic template from Edraw, e.g. to depict industrial workflows. In a short time you can test the other diagram templates provided that match your presentation perfectly.

Comparative infographics

A comparative infographic to summarize information makes it easier for readers to explore different possibilities. The most frequently compared aspects include the similarities and differences between two or more products, places, events, promotions, ideas or people. A culture comparison infographic (see below) can come in handy for highlighting differences and advantages of presented cultures and helping people choose the ideal culture for their needs. Strategically use color in your infographic templates for comparisons to influence decision-making, and insert your own graphics, text and data.

Resume Infographic

A résumé is essential for job hunters participating in job interviews. A resume infographic is a visual representation of a person's basic information, educational background, professional qualifications, and work experience. A résumé serves as a marketing tool; the content should be adapted to each individual application or applications in certain industries. A well-designed résumé in the form of an infographic can help you stand out from other applicants with appropriate keywords.

Benefits of Using Infographics

Infographics are popular as powerful tools for analyzing large data sets and explaining information. Now let's look at six of the top benefits of using infographics.

1. Get attention. Infographics combine images, colors and movement, which naturally attracts the audience.

2. Simplify complicated concepts or ideas. You can create colored charts or graphs to highlight trends or specific details.

3. Practical and easy sharing. Infographics enable sharing on the internet. For example, an infographic posted on a website often includes an embed code.

4. Improve SEO. A well-designed, engaging infographic can improve your website rankings, get more likes and followers, and generate additional traffic.

5. Show your expertise. The use of graphic elements such as tables, diagrams, graphics, images etc. can establish you as an expert in your field and make your content appear more trustworthy.

6. Infographics are searchable. People often look for pictures on topics that concern them. Search engines prioritize infographics when selecting results.

Disadvantages of infographics

Below are some of the potential downsides to infographics that can play a role if misused.

1. Time consuming A good infographic takes a lot of time. The designer has to put a lot of work into the graphics and layout; he cannot just go to the next best graphic to complete the drawing in a few seconds.

2. The budget is exceeded quickly Because good infographics take time and perfect design, it calls for high hourly freelance designers, which small businesses may not be able to afford.

3. Information is difficult to convey clearly Due to the size limitations of the paper, there is usually not enough room for sections of detailed information, making it difficult to get content across.

4. Not particularly SEO friendly It is difficult for search engines to identify infographics when they are not indexed.

Free download of infographic templates

Use these free infographic templates to quickly get started creating various projects. Customize the content, layout or background using diagram design features to personalize your diagram. Get inspiration in color and layout from the following standout infographic templates.

How to make an infographic

Without good drawing skills, creating attractive and effective infographics is usually difficult. If you want to create an infographic that motivates and sums up and conveys information well, the following suggestions may be helpful for you.

Preparatory work

  • Independent design and content. Present new ideas and content or find a new form for existing content.
  • Do something unexpected. Surprise your audience with a suitable design or content to grab their interest and attention.
  • Know your target audience. Create content that your audience will find appealing using attractive colors and graphics.
  • Fully understand the idea and points. Clarify the facts before including relevant information in your infographic. With these tips in mind, you're now ready to create great graphics.

Professional infographic software

Perhaps you've seen hand-drawn infographics on campus. However, an effective infographic consists of more than a few fancy images and catchy colors. Digital infographics can be easily and conveniently saved, exchanged, printed out and edited for later use. Edraw infographic software is packed with numerous templates and offers users various infographic elements to create unique designs. With such an inexpensive and easy-to-use infographic tool, you can create high quality infographics with little time and effort.

Tips for creating infographics

Good infographics are mostly interactive and are often used to best illustrate large data sets. For beginners, it is often not easy at first to make infographics interactive and successful. However, by following the tips below, you will save yourself a lot of work and be able to create perfect infographics.

  • Create the infographic specifically for your audience.
  • Keep your graphic simple and accurate. Streamline your content and focus on a single topic.
  • Present your content using visual elements such as icons, symbols and images.
  • Make your infographic easy to read and clear: with a manageable length and size as well as the right font.
  • Add a little white space to balance the visual elements.
  • Create a fitting headline that describes the infographic, catches the user's attention, and is succinct enough to be understood at a glance.
  • Check your facts and figures and cite sources.


With that, you now have a basic understanding of infographics and the common layout, uses, benefits, and limitations of infographics, and how to draw an infographic. If you want to create infographics to analyze large data sets and explain information, the Edraw Infographic free trial is a great choice!