What are trigger words for conservatives
Moral basics, theory and trigger word combinations
The theory of moral foundations divides morality into six categories. In his book The Righteous Mind Haidt mentioned that the sermons of the Southern Baptists, compared to the less conservative sermons of the Christian church, showed strong moral divisions into "conservative" and "liberal" mindsets defined by subsets of the six foundations, particularly those more frequently triggered in the texts . Specifically, this was done using a predefined list like this one and then doing a word count for each category, dividing the sermon into either way of thinking. Let's call such words "trigger words".
My question is as follows: Has work been done to examine combinations of these trigger words from different categories? Let me be more specific. Let's take the sentence:
"Hurting a dog is one of the worst things a person can do."
One such trigger word here is "hurt", which is a vice of the Care Foundation. This is something that the Care Foundation appeals and, statistically speaking, is very well accepted by the liberal mindset. Even from a conservative point of view, this will generally be less in agreement. Now what if we write the sentence as follows:
"We have to respect dogs."
"Respect" is a trigger for the conservative way of thinking. Also consider the sentence:
"Hurting dogs is one of the worst things a human can do. We must respect all animals, and those who harm them are bad, bad and sick."
I purposely overloaded the last sentence with trigger words for holiness and respect.
Question 1 : If you overload sentences as described above, does this trigger more positive responses from the conservative mindset?
Question 2 : If both liberal and conservative mindsets are asked to explain the above overloaded sentences, will they agree on a similar meaning ("Don't hurt dogs")?
Question 3 : In other words, is there any evidence of the ability to trigger low priority foundations by invoking high priority foundations for a particular mindset? I am relying here on the idea that words in general ambiguous and are contextual . I also assume that responses and the analyzing of meanings are instantaneous and the subject is not given time to think and analyze, that is, to intuition.
I am simplifying things a lot here, but I hope the general theme of these questions will lead to a nice discussion.
I am a research psychologist working with theory and messaging of moral foundations and I have not seen these specific questions addressed. But you may be interested in seeing work that uses different framed messages with these "trigger words" in different populations (e.g. by political orientation) and measures outcomes, e.g.
The moral roots of environmental attitudes - Feinberg & Willer journals.sagepub.com/doi/abs/10.1177/0956797612449177
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