What SaaS tools should every startup have

40+ SaaS Products We Use To Grow Our Web Hosting Business

Twenty years ago, 99% of business owners would have no clue if you thought of the acronym SaaS mentioned.

Nowadays it is almost impossible to run a business without using at least one of the many SaaS products available on the market.

In 2019, companies with 0-50 employees used an average of 40 SaaS products. That's almost as many SaaS subscriptions as there are employees.

Average number of SaaS products per company

And that's not a bad thing. If you only have to use a few, your business is likely not running at full efficiency.

In this post, we'll take a closer look at what SaaS is and how it can help your business. We'll also dive deep into over 40 SaaS products that we use to grow our own business.

Ready to go? Let's get started!

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SaaS definition: what is SaaS?

The acronym SaaS stands for Software as a service. It is a software distribution method that typically pays for a product, tool, or service based on a subscription model.

(Recommended Article: Be sure to read our in-depth guide to SaaS Marketing).

In most cases, SaaS products are hosted in the cloud and can be accessed from anywhere using your browser or mobile phone.

In the past, software companies relied on a licensing model to sell their digital products and make money.

The difference between a licensed software product and SaaS is that traditional software is installed and run on your own computer or server. With SaaS, the company typically hosts and manages the software solution for you.

So instead of just buying the code, you also pay for hosting, updating and maintaining the software, servers and databases.

SaaS diagram (Image source: atlantic.net)

SaaS vs. PaaS vs. IaaS

You might be confused about what all the different acronyms in the SaaS industry stand for.

In this section, we'll quickly cover the differences between SaaS, PaaS, and IaaS.

Software as a Service (SaaS)

As we mentioned above, SaaS stands for Software as a Service. It is typically a hosted software solution that helps businesses or individuals improve their productivity.

What are some examples of SaaS?

SaaS products are usually software solutions that help companies or individuals solve specific problems. Salesforce helps companies keep an eye on customers and prospects and understand them better.

Dropbox helps businesses and individuals to securely store and share files in the cloud.

Further examples: BigCommerce, G Suite, HubSpot, Microsoft Office 365, Shopify, Slack, Zendesk, Zoom.

Platform as a Service (PaaS)

PaaS is the abbreviation for Platform as a Service. Instead of software that solves business problems directly, PaaS solutions focus on providing a development platform for your service. These tools help companies create, test, and deploy original code and branches of their software.

Examples: AWS Elastic Beanstalk, Heroku, OpenShift, Magento Commerce Cloud.

Infrastructure as a Service (IaaS)

Infrastructure as a Service or IaaS is almost synonymous with cloud computing platforms. These solutions enable companies to implement, host, and scale web-based applications. Virtual machines allow an almost unlimited scaling of the server capacity.

Instead of a fixed monthly fee, the pricing model is often a pay-as-you-go pricing model.

Examples:Amazon Web Services (AWS), Google Cloud, Microsoft Azure, Rackspace.

B2B vs. B2C SaaS products

The final differentiator between these cloud services is the intended audience. The functionality, the design and even the pricing model differ greatly between B2B and B2C products.

What is a B2B SaaS product?

B2B or business-to-business SaaS products are hosted software solutions designed to solve business problems.

Think of software solutions like CRM, e-commerce platforms, analytics, and more.

What is a B2C SaaS product?

B2C or business-to-consumer SaaS products are cloud-based software solutions for solving individual problems.

Think online editors, file shares, website builders, streaming services, and even social media networks.

For a detailed look at the differences, please read our B2B vs. B2C marketing guide.

Horizontal SaaS vs. vertical SaaS

SaaS apps don't just fall into categories based on whether your target audience is consumers or businesses.

There are also categories based on how companies design their products and what needs they serve.

Horizontal SaaS

The horizontal SaaS model encompasses SaaS solutions that meet the business needs of a wide variety of companies.

Rather than focusing on solving the specific business problems of a particular industry, they offer a wider range of tools that serve companies across industries and countries.

Vendors who are successful in this SaaS market tend to be more mature companies. It is almost a necessity to break into multiple verticals and verticals.


  • Salesforce offers CRM and workflow automation tools that are suitable for virtually any industry.
  • QuickBooks provides bookkeeping, accounting, and invoicing tools primarily, but not exclusively, to online professionals. We also use their service here at Kinsta (more on that below).

Most successful horizontal SaaS vendors have "crossed the divide" and managed to capture a significant portion of the mass market.

Vertical SaaS

Vertical SaaS refers to software solutions designed specifically for a specific industry need.

Instead of general solutions that companies have to integrate and adapt, users can use plug-and-play with little effort. This is possible because the software does not have to be generic enough to be used in the mass market.


  • Opentable is a table reservation system tailored to restaurants.
  • Guidewire is an insurance platform specifically designed for property insurance companies.

Some SaaS companies initially offer a vertical solution and then expand horizontally at a later date or introduce new related products / services as cross-selling and up-selling.

Now that you know a little more about SaaS products, you want to know which products we use to optimize our business. Right?

Here you are…

40+ of our favorite SaaS products

If you're a startup business, we don't recommend buying and subscribing to all of the tools listed below right away. We're just highlighting SaaS products that help us be more effective as a company.

Many entrepreneurs have great success bootstrapping their businesses and adding additional tools as they grow their revenues.

That's exactly what we've done here at Kinsta. Tools and services like these can add up quickly, so do your research, be smart, and determine which you may need first to help you achieve your priority goals faster.

Accept payments

These are the SaaS products that we use to accept and process online payments.

1. Stripe

The very first thing that most companies have to decide is which payment processor they will use to accept payments from their customers. There is a large selection, such as PayPal, Stripe, Braintree, etc.


Here at Kinsta, we chose Stripe because it is very developer-friendly, has low credit card processing fees, and integrates easily with our backend dashboard.

Those of you who have followed us for a while know that our relationship with Stripe got off to a rocky start in 2014. But all companies go wrong at some point, and Stripe did everything in its power to resolve the situation we encountered.

If you go forward two years we can say we still love Stripe! We think it's the best thing that has happened to online payments since PayPal and we like to call them a business partner. The best part is that customer support is more important than ever!

Recommended for further details: How to prevent credit card fraud with the Stripe Radar and reduce it by 98%

2. PayPal


PayPal is another leading tool for processing, sending and accepting online payments for businesses and individuals.

You can transfer money, create and send invoices, create recurring payment subscriptions, and much more.

At Kinsta, we use PayPal primarily to process affiliate payouts, not to process recurring customer payments or invoices.

Recommended Article: PayPal vs. Stripe, Which Payment Provider Should You Use?

Track income

Aside from Stripe's in-house tools, these are the SaaS products we use to keep track of our earnings.

3. Baremetrics

Baremetrics is just like the brand name says: It's all about the metrics! It provides analytics and insights for payment processors like Braintree, Stripe, and Recurly.

When it comes to choosing some SaaS products for your business, this is a must have.


Why do you need baremetrics? Well, it simplifies the process of understanding the company's revenue streams and helps make data-driven decisions.

You can instantly see valuable information like monthly recurring earnings, average earnings per user, refunds, upgrades, lifetime customer values, user churn, and the two most important pieces of information: your net income and revenue growth rate.

You could do all of this information in a spreadsheet yourself, but then you should also weigh the cost of your time.

Also check out the dashboard demo (see below). At Kinsta, we like to use baremetrics along with the Stripe integration. It gives us an instant overview of our business performance.

Baremetric dashboard analysis

Customer care

These are the tools that we at Kinsta use to process customer requests and inquiries.

4. Intercom

Intercom is a customer platform with a range of products for live chat, marketing, feedback and support. Remember, support is key to any successful business. So if you want our advice, make sure you have a solid support system, whether it's chat, tickets, or something else.


We have been using intercom since day one here at Kinsta and it worked very well for us. We pride ourselves on receiving support from team members who are professional developers and who work with WordPress on a daily basis, contributing to the WordPress core and other open source projects.

Therefore, the expertise of our support department is unsurpassed. Nothing is worse than starting a chat session and feeling like you know more than the person on the other end. That will never happen at Kinsta!

Intercom has given us an easy way to integrate chat and support tickets (see below) into our dashboard so our customers know that we are always a click away, 24/7. Our mean response time to support tickets in 2019 was 1 minute and 27 seconds!

Intercom chat

It's one of our favorite SaaS products.

Collaboration and internal communication

We use a number of SaaS products to improve our collaboration and internal communication.

5. Slack

You've probably heard of Slack! If not, you should try it out right away.

Slack is a messaging app for teams that aims to make communication with your colleagues quick and easy, no matter what platform they are on.


Every member of the Kinsta team uses Slack on a daily or probably hourly basis. It helps us do everything from chatting to industry news, collaborating on team projects, and of course, sharing a giphy every now and then.

Giphy preview in Slack

We use the paid version, but the free version also works very well if you don't mind the few restrictions. Slack is great for any business just starting out, especially remote teams.

The Kinsta team is spread across multiple continents, so we rely on Slack to communicate across time zones and platforms. When it comes to SaaS products this is a must have.

Make sure to check out our guide to using Slack effectively.

Obviously, there are some really great Slack alternatives out there. We've compiled them in this detailed post.

6. Trello

Trello is an online collaboration tool that makes it easy to create boards, lists, and cards to organize your projects. Trello is used by companies around the world including Adobe, Pixar, Google, PayPal, and National Geographic.


We love Trello here at Kinsta!

With Trello, we can easily create tasks and keep track of who is working on what. Even for our blog and inbound marketing activities, we have a Trello board to keep track of new topics and ideas and set deadlines.

Sharing a forum is as easy as a click. We're using the free plan, which makes this another must-have tool for startups!

By the way, Asana is another great project management tool that is worth a look. To compare the features, be sure to check out our detailed Trello vs. Asana guide or this comparison of the best Trello alternatives.

7. G-Suite (email + tools) for collaboration

In 2019, no one likes getting emails, and it seems like everyone is constantly striving for it and not reaching the “Inbox Zero” goal (is that it? 🤔).

But every business needs a way to communicate via email. When it comes to email hosting, there are a variety of options to choose from, such as Zoho, Office 365, Rack Space, and G Suite.

G Suite

Google Cloud Platform is the foundation for Kinsta managed WordPress hosting, so of course we're big fans of the infrastructure and applications.

We use G Suite for email hosting which allows every employee to have a unique and professional @ kinsta.com email address and access it through Gmail or their preferred email client.

And when it comes to Gmail (and its add-ons and extensions), it's hard to go wrong. According to Email Market Share, Gmail accounts for 25% of email client usage as of December 2019 based on the number of openings.

The basic plan on G Suite that we use at Kinsta is cheap at $ 5 per user per month. Plus, everyone gets 30GB of online storage for Google Drive and access to Google Docs, which we use a lot here at Kinsta.

For more tips on how and why we're using it, check out our detailed guide: How G-Suite Can Help Your Business.

8. Dropbox

500 million people around the world and over 200,000 companies regularly use Dropbox to access and share documents and files on the go.


We use Dropbox at Kinsta to share large files and make them more accessible to remote team members from anywhere, regardless of what platform they're on.

9. Zeplin


Zeplin is a collaboration tool specially developed for developers and designers. It makes it easy to create, collaborate, and share design and style guides with assets, specifications, and code snippets.

Our development teams use them to make sure everyone follows the same standards and stays on the same page on complicated projects.

10. Zoom


Zoom is a next generation video conferencing tool. It works great on all devices, from smartphones to tablets to desktops.

At Kinsta, we use Zoom to enable close collaboration between team members located in all parts of the world. We also run monthly AMAs where team members share more details about their role in the company and their personal hobbies.

11. Atlassian: Jira + Confluence


We use a combination of Atlassian's Jira Software and Confluence for the development, provision and documentation of software.

This helps our team to ensure a modern and efficient workflow and to minimize errors in the long term. In addition, we have an internal resource in which all procedures are documented, so that new employees can conveniently leaf through immediately after their induction.

12. Airtable


Airtable is a unique task management tool that allows teams to organize their work the way they want.

Our teams use Airtable primarily for collaboration, managing projects and tasks related to customer relationships, and lead generation and maintenance as a fairly advanced spreadsheet that is sometimes reminiscent of a database.

Marketing and Sales

Below we cover the range of tools we use to improve our marketing and sales processes.

13. Mention

Keeping up with oversight of your own brand on social media is a never-ending process and can be overwhelming and time consuming at times. Mention scans billions of sources in over 40 languages ​​so that nothing is missed what someone says about their own brand.


We use Mention to track social awareness for Kinsta online. A great feature is their integration with Slack.

This allows us to quickly see tweets and mentions within a private Slack channel, along with an influencer score.

That way we never have to waste time logging into a separate dashboard or receiving another email.

14. Close

Close is a SaaS product that was developed by salespeople for salespeople.

Nobody likes manual entry; try to automate as much as possible. From calls, emails, and activity so that you can spend more time doing deals instead of entering data.


Our sales team at Kinsta uses Close for lead management and the powerful Zapier integrations to automate it even further. And of course, some of these automations also include Slack integrations.

15. Hunter


Hunter is the most reliable way to find lead and prospect email addresses without having to manually call up and ask each time. Hunter.io makes email traffic a much more valuable and efficient sales tool.

Our sales team uses it to connect with potential leads and start the sales process.

Would you like to know how we increased our traffic by over 1000%?

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16. MailChimp

MailChimp is used by over 20 million companies and individuals for sending emails and newsletters.

As they say, “The money's on the list.” Building and maintaining a high quality email list can be a great way for a business to generate more revenue and keep current customers informed.

MailChimp makes this process child's play and has been perfecting its software for many years.


We use MailChimp here at Kinsta, and we have a paid plan, but there is also a free one that allows up to 2,000 subscribers.

We create a lot of content, and MailChimp is a great way to share it with subscribers every week. Make sure you subscribe to our newsletter!

All in all, MailChimp's free plan is a great way to get started building a professional email list right away.

17. Buffer


Buffer is an integrated all-in-one solution for managing and promoting more engagement from multiple social media accounts.

We use them to build our brand on Twitter, Facebook and other channels. It helps us automate everyday tasks and gives us further insight into which of our content works best on social channels.

SEO and content marketing

Content marketing and SEO are our primary focus at Kinsta when it comes to building our platform. Therefore, we use a range of SaaS tools to improve our processes and evaluate our content.

18. AccuRanker

If you're doing inbound marketing or SEO on your website, you need to keep an eye on your keyword rankings. SEO is still up to date in 2020 and keywords are still essential.

Even if the focus has shifted more to writing “topics”, there will always be keywords because Google's algorithm is, after all, a computer algorithm.


We use the AccuRanker at Kinsta to keep track of the essential keywords that we focus on when ranking. It tells us whether or not we need to pay a little more attention to an item.

AccuRanker allows us to capture the keywords around a blog post, add a note of what we tweaked, and then come back later to see how our rankings have been affected by the changes.

19. SEMrush

SEMrush is a comprehensive data and analysis tool for digital marketers. Keyword research is crucial when it comes to doing inbound marketing for your business and getting a feel for where your competitors are at.


We use SEMrush at Kinsta to research new blog post ideas and make strategic decisions for our inbound marketing. This tool allows us to quickly see things like the search volume for a keyword or topic, as well as the competitiveness of that keyword.

When it comes to searching for keywords, you should never assume that someone is looking for them. Always test this and see if it is worth investing time and resources in it.

SEMRush keyword research

20. BuzzSumo

BuzzSumo is a fantastic tool for content marketing research. It can help you spot trends and find valuable influencers to recruit for your brand.

With unique insights into the content, you can quickly generate new ideas for your content strategy.


Here at Kinsta, we use BuzzSumo to make sure we're on the right side in our content marketing efforts.

Instead of just blindly relying on keywords and search data, we use it to find trends that we can leverage with blog posts and articles.

Your web content research tool fits perfectly with our content strategy.

BuzzSumo web content research

It helps us stay at the forefront of our industry without worrying about our content all day.

21. MarketMuse

MarketMuse is an AI-based solution for planning and optimizing content. It analyzes the top content for search terms and keywords on Google.

Through this in-depth analysis, it can highlight material topics, keywords, and questions that are relevant to your content.


At Kinsta, we use MarketMuse to make sure we cover all relevant topics and questions when we write a post.

Our strong point is long-form content, so it's a heavenly addition for us. It helps us get the points right and put our Ts in terms of both SEO and content.

22. Ahrefs


Ahrefs is an all-in-one SEO solution that helps you with a wide variety of activities such as keyword research, competitor research, SERP, and keyword monitoring, to name a few.

We use it to identify high quality, low competitive keywords that we can target with content from our blog and other sites. Ahrefs has played a key role in growing our organic traffic and making content marketing one of our best channels for customer acquisition.

23. Crowdin


Crowdin is a localization management tool that helps distributed companies manage their multilingual content.

We use Crowdin to make sure we speak our customers' language no matter where they are. It helps us provide a better experience for our global customers.

24. Quuu Promote

Quuu Promote

Quuu Promote is a social media advertising solution that allows you to get shares and new audiences with every new post. It gives you access to real people on Facebook, Twitter and LinkedIn.

At Kinsta, we use Quuu Promote as part of our social media marketing strategy. It helps us reach a larger audience with each post and establish our brand in new areas.

Analyze the traffic.

At Kinsta, we believe in a data-driven approach in everything we do. That's why we rely on SaaS analytics products to help us keep track of things.

25. Crazy Egg

Crazy Egg is a heat map and website data analysis tool that helps you immerse yourself in the way people interact with your website.

Crazy Egg

One of the main features we use at Kinsta from Crazy Egg is the great heat map feature! You can just set up an experiment, run it, and then come back to see exactly where people are clicking on your website.

See how many people are scrolling down the page, where they stop, and which traffic sources are clicking on what. Crazy Egg is a great way to improve your CRO and try out new landing pages.

26. Google Analytics

In 2021, every company with a website was owned by Google Analytics. But very few make full use of the website analytics tool.

From detailed channel breakdowns that show page views, bounce rates, and conversion rates by source, to flowcharts that show how users interact on the website, Google Analytics has it all.

Google Analytics

Here at Kinsta, we use Google Analytics to better understand our readers and users.

The detailed reports give us a better understanding of what content works and what doesn't.

We can also identify navigation issues and specific vulnerabilities by examining our reports on user flow.

See our in-depth guide on adding Google Analytics to your WordPress site.

27. Hotjar


Hotjar is an advanced analytics and user experience mapping tool that helps improve your UX, design and web applications / websites in general. You can follow your visitors' journey in videos that your design / development teams can dive into and disassemble.

You can also view heat maps and other visual breakdowns of user interaction with your website or application.

We use Hotjar to improve the experience for all of our users and to make sure we offer the easiest and most intuitive user interface and UX in a managed WordPress hosting solution.

Server and hosting

To ensure our managed WordPress hosting solution is state of the art, we rely on a number of specific SaaS products such as:

28. New Relic

New Relic offers all kinds of services from application performance monitoring, server monitoring, mobile monitoring to real-time user insights.

SaaS products: New Relic

We use two of New Relic's products here at Kinsta, namely app monitoring and synthetics.

We use New Relic on all WordPress sites hosted at Kinsta to monitor uptime as well as performance (you can also set up monitoring with a unique license key, by the way).

If your website starts to slow down, you can easily tell on our site and then take action to see what could be the problem. New Relic is a great tool for us to make sure we offer the best support to our WordPress customers.

New Relic - APM tool for SaaS products

Check out our in-depth post on how we're using New Relic at Kinsta to troubleshoot performance issues on our customers' websites.

29. Cloudflare

Cloudflare is a free global CDN (or rather full proxy service), DNS, DDoS protection and web security provider that can speed up and protect your website.


Kinsta uses CloudFlare for customers looking for a free and / or premium solution to speed up their websites worldwide while providing DDoS protection. Another advantage for our customers is that they can save a lot of bandwidth.

Typically, a CDN takes over the delivery of 60-70% of the traffic load of a website. So, outsourcing resources to a CDN can ensure that you don't exceed your bandwidth limit with Kinsta. Make sure to check out our CloudFlare Integration Guide as well as our KeyCDN Integration Guide.

30. Github

As many of you probably know, Github is a free, open source repository used by people, businesses, and developers to support software development. GitHub enables teams to contribute to and branch off over 38 million projects, including WordPress itself.


We don't do anything that is publicly available to the people on GitHub, but the Kinsta team use GitHub to manage our internal development for our website and other projects.

If you are working on any code in a group environment, GitHub is amazing because it offers a version control system that allows multiple developers to contribute and updates easily.

Do you want to know more about version control? Check out our Git vs. GitHub guide.

31. Amazon Route 53

Amazon Route 53 is a highly available and scalable cloud DNS service. It is designed to provide developers and businesses with a highly reliable and cost effective way to direct end users to Internet applications.

Amazon Route 53

Here at Kinsta, we don't settle for mediocrity when it comes to web performance and reliability. DNA is just one area that we take very seriously. We offer Amazon Route 53 premium DNS services for every customer who hosts their WordPress website with us.

Amazon has a tremendous infrastructure and a long history of providing additional DNS functionality such as latency-based routing, geo-DNS, traffic flow, and most importantly, DNS failover. Kinsta customers can even change their DNS records right from their MyKinsta dashboard.

32. Status page

Status page

Statuspage is a tool with which you can inform your customers about the real-time status of your servers, applications and services. Major platforms like Dropbox use this to ensure their user base is always up to date.

And that's exactly what we use it for here at Kinsta, too. It helps us automate communication in the event of an incident so that our technical team can focus solely on fixing the problem quickly.

33. Wistia

Wistia is a high quality video hosting and analytics platform. We like to think of Wistia as the Roll’s Royce of video hosting used by companies like Moz, MailChimp and HubSpot.


We use Wistia at Kinsta to showcase testimonial videos to our customers. While there are other similar platforms that we could use, such as YouTube and Vimeo, we chose Wistia because of its seamless integration with our website.

If you want sleek looking HTML5 video player integration, then you should check out Wistia. And if you're ok with Wistia branding on your player, up to 5 videos will be hosted for free. It can be a great YouTube alternative for newer startups.

Invoicing and accounting

Invoicing and bookkeeping isn't the most amusing aspect of running a business. But with the right tools, it gets a lot easier.

34. SendGrid

SendGrid is another email marketing platform and service that focuses on transactional email. His clients include Uber, Spotify, Airbnb, and Yelp.


While MailChimp works great for our inbound and content marketing, at Kinsta we use SendGrid for the transactional side of things. For example, for e-mails between servers and programs.

Like many other companies, we used to use Mandrill (owned by MailChimp) until it was shut down.

For transaction-based emails, SendGrid is a much more cost-effective solution. If you are sending a lot of emails from your software or applications, SendGrid does an excellent job. When you're ready to get started, take a look at this complete guide on how to set up SendGrid.

We don't necessarily recommend them for typical marketers, however.There are little things like the UTM parameters that need to be updated manually for each campaign, which can be a little frustrating. However, the WYSIWYG builder has improved tremendously over the past few years and the Sendgrid team is working hard to offer features similar to services like MailChimp. But remember that Sendgrid's focus is on transactional email, not marketing.

35. ClearBooks

Unfortunately, the not-so-fun part of any business is the bookkeeping, payroll, and accounting. But that's one of the things every business owner needs to do.

ClearBooks is an online accounting software that seeks to make the process easier for both startups and small businesses, and even accountants.

Clear Books

We use ClearBooks at Kinsta partly because they are a UK company, but also because they have a lot of experience in simplifying the online accounting process.

None of us here at Kinsta are accountants, after all. They have been around since they were founded in 2008 but are not new to the financial market and are accredited by ICB, ICAEW and ACCA. If you are in the UK you might want to try ClearBooks.

36. QuickBooks


Quickbooks is a simple accounting solution that helps you organize your payments, expenses and total income. It is easy to use and gives you access to reports that visualize the exact financial situation of your company.

At Kinsta, we moved to using QuickBooks for invoicing because it supports bulk invoicing and it was easier to integrate through APIs.

37. When I Work

When I Work

When I Work is online staff planning software and a clock. It allows employers who employ workers in multiple states / countries to easily keep track of when everyone is working.

At Kinsta, we use them to help our customer support and emergency technician teams work together to cover the required time slots. It simplifies our shift management process and reduces the excessive communication we have had in the past.


Finally, we use some SaaS products to design our content.

38. Icon finder

Every good website needs good visuals, and this is where Iconfinder thrives. He currently has a database with over 3.9 million icons, which consist of over 60,000 sets.


We use Iconfinder for icons both on our website and on the Kinsta blog. Most of the pictures that you see here on the blog and in our Knowledge Base come from the Iconfinder.

One of the best things about Iconfinder is that they give you all four formats, SVG, PNG, AI, and CSH. We usually prefer to work with SVG because they are scalable to any resolution without sacrificing image quality.

Iconfinder search

39. Canva

Canva is a web application that promises to help you "design anything and publish it anywhere".

With a drag-and-drop interface and a lot fewer options and tools than Photoshop, it's easy to learn and use.

Even people who feel they lack creative skills can use the existing templates to create blog graphics and social media ads that look great in minutes.


At Kinsta, we use Canva to create graphics for our design team that we can finish later. It helps speed up the process of visualizing content as there is less room for misunderstanding.

Data visualization

Because we deal with large amounts of data in the delivery of our service and in our marketing efforts, it can be difficult to gain valuable insight just by looking at tables and numbers.

That is why we also use SaaS products for data visualization.

40. Kibana


Kibana is a data visualization tool for Elastic Stack that your team can use to visualize your ElasticSearch data.

In short, you can create and explore visual tables and reports that will give you unique insights. You can also use machine learning to figure out patterns that the human eye cannot.

At Kinsta, we use Kibana to understand the data in an easy-to-understand format.

Password management

Are you afraid of keeping track of the passwords for 40+ different SaaS products? With a password management solution, you don't have to do that.



With 1Password you can log into all of your company's social media profiles and SaaS tools with just one password. It really is that simple. No more costly minutes wasted resetting passwords via email every week.

At Kinsta, we use 1Password to ensure everyone always has the access they need to the tools they use. This eliminates downtime and improves the efficiency of our entire team.

Digital signatures

Finally, we are using a digital signature handling tool.

42. Digisigner


Digisigner is a free tool for receiving and leaving signatures on digital documents, such as contracts in PDF format that are sent by email.

At Kinsta, we use Digisigner to handle employee and freelance contracts, which speeds up the hiring process significantly. It also makes it easy to keep digital records of all of our important documents.

Go behind the scenes and take a look at all of the SaaS tools Kinsta uses to run and grow its WordPress hosting company! 📊👩🏻💻Click to Tweet


As you can see, here at Kinsta we have a whole range of different SaaS products in a wide variety of areas. Each of them serves a specific purpose and helps us to be more productive and to focus on the essentials. And that means we're giving you the best WordPress hosting experience possible!

Do you have any innovative SaaS products that you are currently using that you think we might like? If so, please let us know below.

If you enjoyed this article, then you will love Kinsta’s WordPress hosting platform. Speed ​​up your website and get 24/7 support from our experienced WordPress team. Our Google Cloud based infrastructure focuses on auto-scaling, performance and security. Let's show you the Kinsta difference! Check out our packages here